What to Look for When Hiring an SEO Agency or Consultant

Flat illustration of a forked road sign on a light background—left blue arrow labeled “Good SEO” with an upward-trending line, right gray arrow labeled “Bad SEO” with a cracked downward-trending line—and a magnifying glass hovering above to suggest evaluation

Most businesses approach hiring an SEO provider like they’re buying a commodity service. They assume all SEO agencies essentially offer the same thing, with only minor differences in price and quality. This couldn’t be further from the truth. After 16 years in SEO, I’ve seen this misconception cost small businesses thousands of dollars. The reality […]