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Who Else SEO Isn’t Right For: When to Skip Search Optimization in 2025

Illustration of a fork in the road with directional signs labeled "SEO" and "Outbound Marketing", showing SEO leading to a winding road with search engine icons and outbound marketing leading to a fast highway with social media and ad symbols.

Search engine optimization gets treated like a magic solution that every business needs. But that’s not true. SEO only works when people are actively searching for what you offer. If they’re not, you’re wasting time and money on the wrong strategy. The determining factor is simple: Are people currently going to Google and searching for […]