Why Industry Experience Is the Most Underrated Quality When Choosing a Marketing Agency

Split-screen image showing a confused marketing team on the left in front of a whiteboard with jargon, and a confident marketer on the right presenting a clear strategy with industry-specific charts.

When evaluating marketing agencies, most business owners focus on price, services offered, or portfolio quality. But there’s one factor that can dramatically impact your results that gets overlooked: industry-specific experience. An agency that understands your market can deliver better campaigns faster, while a generalist agency will spend months learning what an industry specialist already knows. […]