How Businesses are Tricking ChatGPT into Recommendations (2025)

Illustration of a computer screen displaying hidden text on a website with a chatbot icon reading from it, symbolizing AI manipulation through prompt injection.

Business owners have discovered a surprisingly simple way to manipulate ChatGPT into recommending their services: hiding invisible instructions directly on their websites. These “prompt injection” tactics exploit how large language models retrieve and process web content, allowing companies to secretly influence AI recommendations without users ever knowing. The technique involves embedding hidden text prompts like […]