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Is GEO Actually Just SEO? The Truth About AI Optimization in 2025

Split-screen image showing a human hand pointing at a Google search on a laptop with the query "Is GEO actually just SEO?" on the left, and a robotic AI hand interacting with a digital interface displaying a complex search query on the right.

Many SEO professionals argue that Generative Engine Optimization (GEO) is just traditional SEO in disguise. After all, when you search in ChatGPT, it uses traditional search engines to find information. So if the underlying search mechanism is the same, why create a new category? The answer is nuanced. While GEO and SEO share the same […]