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Optimizing a Google Business Profile: The Complete Guide for Higher Local Rankings

Illustration of a computer screen showing a highlighted Google business listing next to a magnifying glass over a map with a red location pin.

A well-optimized Google Business Profile can dramatically increase your local visibility and bring in more customers. After optimizing over a thousand business profiles, I’ve seen businesses jump from page three to the top of local search results by following the right strategies. The most impactful optimizations focus on your business name, primary category, and review […]