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SEO Might Be a Waste of Money for Your Business (2025)

Split-screen illustration showing a man frustrated with declining SEO results on the left, and the same man happily recording a short video surrounded by social media and AI icons on the right, symbolizing the shift from traditional SEO to modern marketing strategies.

SEO isn’t the right strategy for every business. If no one is searching for your product or service, investing in SEO won’t deliver results. For businesses with novel or unique offerings, outbound marketing through social media videos typically performs better. However, as AI assistants like ChatGPT change how people find information, a new optimization strategy […]