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Why ChatGPT Traffic Converts at 23x

Digital illustration showing a ChatGPT chat interface with highlighted words "recommendation" and "pricing," connected by a dashed arrow to a conversion funnel ending in a dollar sign, symbolizing high-converting AI traffic.

Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show conversion rates at least 8 times higher than traditional search. The reason is simple: the entire buyer’s journey happens inside the chat conversation before anyone clicks through to your website. […]