Is Content Quality a Ranking Factor?

A split-screen illustration showing a computer screen with a document and quill icon on the left, and a person clicking a red back arrow from a search results page on the right, symbolizing user behavior and pogo-sticking.

Content quality is not a direct ranking factor in Google’s algorithm. Google doesn’t read your content to grade the quality of your writing. ChatGPT isn’t trying to evaluate your content quality at all. Google measures user behavior as a proxy for quality. The primary signal they track is pogo-sticking (when someone clicks your result, then […]