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How Case Studies Get You Recommended by AI and Search Engines

Open laptop displaying a case study document with charts and a "50%" statistic, set on a wooden desk, with a glowing AI brain icon connecting to Google and ChatGPT logos in the background.

I’ve been doing SEO for 16 years, and until six months ago, I never prioritized case studies. They were nice to have for conversion rate and social media, but they never drove traffic from search engines. That’s changed. Case studies are now among the most effective ways to be recommended by AI platforms like ChatGPT […]