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Why ChatGPT Traffic Converts at 23x the Rate of Google Search

Split-screen digital illustration showing a user browsing traditional Google search results on the left and interacting with a ChatGPT interface recommending a product with a 'Visit Site' button on the right.

Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website. While conversion rates vary by industry, I’ve seen multiple studies on this, and the lowest I’ve encountered shows about eight times the conversion rate of traditional search. The reason is […]