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ChatGPT AI Shopping 2025: What E-commerce Businesses Need to Know

Digital illustration of an AI shopping assistant interface showing a chatbot asking “Looking for men’s black running shoes?” next to a grid of product images including shoes, a tote bag, a smartwatch, and earbuds with visible prices.

The way people find and buy products online is about to change dramatically. Within the last 24 hours, both OpenAI and Google announced competing AI shopping features that let users discover and purchase products without leaving their platforms. ChatGPT now allows direct in-chat purchases from Shopify and Etsy stores with a 2% referral fee. Google […]