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Do Backlinks Still Matter in 2026?

A digital scale with a white chain link icon on the left and a glowing blue AI microchip icon on the right, tilted slightly toward the AI side, set against a dark gradient background with a subtle grid overlay.

Backlinks still matter for traditional search rankings, but their importance is declining. More significantly, data from AI search platforms shows that backlinks have almost no correlation with which sites get cited by large language models. With Google pushing AI Overviews and ChatGPT gaining traffic, smart SEO strategies now focus on creating content that AI systems […]