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2026 Local Ranking Factors: What Changed in SEO and AI Search

A digital illustration of a map with a red location pin in the center, surrounded by floating icons of a star, an AI brain, an open book, and a document, all representing local SEO elements.

The 2026 local search ranking factors report just dropped. This is the closest thing we get to a source of truth for how Google ranks businesses. Darren Shaw from Whitespark puts out this report every couple of years. He surveys the top local SEO experts and aggregates their responses. This year, 47 experts participated, including […]