Why ChatGPT Can’t Explain Its Own Recommendations

Digital illustration of three browser windows labeled ChatGPT, Gemini, and Perplexity showing ranked citation lists, with a magnifying glass highlighting a URL

When you ask ChatGPT why it recommended your competitor instead of you, the response you get isn’t some secret peek behind the curtain. It’s just a summary of generic marketing advice that already exists online. ChatGPT doesn’t have any special insight into how it works. At least once a week, someone sends me a conversation […]