How Content Freshness Affects AI Search Visibility in 2026

Illustration of a webpage with a “2026” calendar badge and looping update arrows next to an AI robot icon.

Content freshness is a real factor in AI search, but it’s much more nuanced than most GEO advice suggests. ChatGPT does favor recently updated pages, but 30% of the content it cites hasn’t been updated in over a year. Freshness matters. It’s just not the whole story. Through our testing at TJ Digital, we’ve found […]