GEO vs SEO in 2026: What Actually Changed and What Didn’t

Split-screen illustration labeled “GEO” and “SEO,” with a friendly AI robot and answer card on the left and a search results window with a magnifying glass and rising bar chart on the right.

Generative Engine Optimization (GEO) is the practice of optimizing content so AI platforms like ChatGPT, Google’s AI Mode, and Perplexity cite or recommend your brand when answering questions. Traditional SEO focuses on ranking high in search results to earn clicks. GEO focuses on being included in the AI’s answer itself. At TJ Digital, about 9 […]