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Best GEO Strategy: What Most People Get Wrong About Generative Engine Optimization

Minimal illustration of a funnel with gray citation cards on the left and a stack of blue-accented new page cards on the right, producing a single highlighted page card with a sparkle.

Most people doing GEO (Generative Engine Optimization) right now are spending 80% of their time on the wrong thing. They’re trying to get their brand mentioned on pages that AI models already cite. The far more effective approach is to create new pages that replace those citations entirely. At TJ Digital, we spent about six […]