Do Keywords Still Matter for AI Search? GEO Myths, Debunked

Minimal split-screen illustration with a traditional search bar and keyword tags on the left and an AI chat response with stacked result cards on the right.

Yes, keywords still matter for AI search. Despite widespread claims that AI systems have evolved beyond keyword matching, commercial intent queries in tools like ChatGPT and Gemini are still driven almost entirely by keyword-based searches in traditional search engines. At TJ Digital, we track AI search visibility for clients across multiple platforms, and the data […]