Video is the easiest form of marketing. Most business owners think video requires too much time, money, or skill. But this is exactly how your competitors feel too, which is why video gives you such an unfair advantage. There’s less competition, and algorithms are pushing video harder than any other content format right now.
Why Video Feels Harder Than It Actually Is
You see videos with millions of views and high production value, and you think, “I could never do that.” But here’s what you’re missing: you don’t have to compete with MrBeast or famous TikTokers. You need to compete with your direct competitors.
Look at the video content your competitors are creating. First, you’ll notice most of them aren’t creating video at all. The few who are? They’re making mid-quality videos getting a couple hundred views. So why do they keep doing it?
Because it works. If each customer is worth hundreds or thousands of dollars, a hundred views from your ideal customer is worth the time. A typical landing page that gets a hundred visits would be considered a success. Landing pages with video increase conversions by up to 80%, and they convert at higher rates than plain text pages.
The Math That Makes Video Worth It
You don’t need millions of views. What matters is who watches your video, not how many people watch it.
Here’s the reality: 84% of consumers bought a product after watching its marketing video. Companies using video grow revenue 49% faster on average. If you’re selling high-ticket services, even one sale from a single qualified lead pays for your entire video campaign.
The biggest mistake businesses make is chasing view count instead of chasing the right views.
Video Gives You an Unfair SEO Advantage
All your competitors are writing blog posts. Most of them are not creating videos. Google is showing video in their search results more and more often.
The data backs this up: pages with video are roughly 50-53 times more likely to rank on page one than text alone. Think about that. Your competitors are fighting over blog rankings, while you can dominate search results just by posting a relevant video.
For “how-to” queries, tutorials, product reviews, and other visual topics, video often leapfrogs long blog posts. The competition is lower because relatively few businesses create high-quality niche videos.
One Video Creates 10 Pieces of Content
This is where video becomes a no-brainer. One well-made video gives you a complete content engine.
Turn the transcript into a blog post. Auto-transcribe the video using YouTube or AI tools. Drop it into ChatGPT and ask it to draft a blog post. Embed the video in that post. You now have SEO-optimized content that encourages readers to watch the full video.
Edit the video into short clips for ads. Take your 1-2 minute product video and cut a 20-30 second teaser. Add captions and a strong call to action at the end. You now have multiple ad clips to test on Instagram Reels, TikTok, and paid campaigns.
This is completely free ad testing. You can see which videos perform best organically, then put money behind the winners.
At TJ Digital, we help clients systematically repurpose each video into blog posts, social media clips, and platform-specific content. Our content repurposing service takes one video and creates up to 10 different high-quality pieces of content that sound like they came directly from you.
You’re Not Competing Against YouTube Celebrities
Don’t measure yourself against mega-creators who spend millions on production. Focus on outshining your direct competitors.
In most industries, competitors produce no video or only average-quality video. Small businesses can excel by serving their specific audience well. A local contractor can create a helpful demo that big media channels would never make. More modest, authentic videos often connect better with customers than flashy generic content.
Be the big fish in your own pond. Use video to solve your customers’ problems. Your competitors likely aren’t doing that yet.
The Tools Make It Simple Now
Modern tools have removed most barriers to video creation. The average person now watches 17 hours of online video per week. Platforms like Loom or your iPhone let you start with minimal time or expense.
91% of businesses already include video in their strategy. A recent survey found the main reasons some haven’t started are “not knowing where to begin” (37%) or “lack of time” (26%) – not that it’s impossible.
You can script a short video in minutes using AI to draft a script. Record on a smartphone. Use free editors or captioning tools. 65% of marketers who don’t use video plan to start by 2025.
Your competition is hesitant. Basic video efforts give you a big lead. Over half of marketers say video has the highest ROI, and 93% report a positive ROI from video.
How to Get Started (The Simple Version)
Step 1: Record on your phone. Vertical format. 2 minutes or less. Talk about something your ideal customer needs to know. Don’t script it – speak naturally.
Step 2: Post everywhere. TikTok, Instagram, YouTube Shorts, LinkedIn, Facebook. All the algorithms are pushing video right now.
Step 3: Do it again. Your first 10 videos probably won’t get many views. That’s normal. The algorithms need time to figure out who to show your videos to. But once they lock in on your audience, views come reliably.
Step 4: Repurpose the winners. Take videos that perform well organically. Make 15-second versions with strong calls to action. Run them as ads. Turn transcripts into blog posts.
At TJ Digital, we handle the editing, distribution, and repurposing so you can focus on the 5 minutes it takes to record. Our overseas team provides video editing at prices small business owners can actually afford.
The Bottom Line
Video feels competitive because you’re looking at the wrong competition. Yes, MrBeast gets millions of views. But your competitors are getting hundreds of views on mid-quality videos and still seeing ROI.
The barrier isn’t production quality or going viral. The barrier is just getting started. Once you make that first video, you’ll realize how simple it actually is.
Most businesses won’t do this. They’ll keep writing blog posts and wondering why they’re not getting traction. That’s your opportunity.
Ready to start creating videos for your business? At TJ Digital, we help small to medium businesses turn simple videos into complete content engines. We handle ideation, editing, distribution, and repurposing so one 5-minute video becomes 10+ pieces of high-quality content. Schedule a discovery call to learn how we can help you get started with video marketing.