People are asking ChatGPT about you.
They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them.
The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m going to show you the four easiest and most effective methods.
Why This Matters Now
AI platforms like ChatGPT are changing how people research businesses. ChatGPT frequently references LinkedIn content, Wikipedia entries, and Reddit discussions when generating answers about brands. If you’re not actively managing your presence on these platforms, you’re letting AI decide your story.
The thing is, ChatGPT doesn’t care who wrote the content. It’ll repeat information from your own website just as readily as it repeats what someone said about you on Reddit. That’s your opportunity.
1. Create the Right Content on Your Own Website
Your website is the easiest place to start. Make sure you have three specific pages:
About Page
Create a thorough about page with everything you’d want ChatGPT to say about you. Include who you are, what you do, your history, and key accomplishments. AI systems favor detailed, well-structured pages. An about page should read like a biography, giving AI models a reliable source for basic brand facts.
FAQ Page
ChatGPT loves FAQ pages. Industry experts note that FAQ pages rank incredibly well when people ask ChatGPT specifically about your brand. Create one general FAQ about your company and additional ones for each product or service. Use clear questions and direct answers.
Brand Reviews Page
This is maybe the most effective page you can create. Make a page called “[Your Brand] Reviews” and fill it with your best customer testimonials. It’s typically very easy to rank for your own brand name plus “reviews” on Google, and that’s usually one of the first things ChatGPT searches for.
Studies show that AI overviews often retell your brand story through customer reviews. Put all your strongest testimonials on one page, and mark them up with review schema so AI models can easily extract them.
Write these pages in clear, authoritative language. Skip the fluffy marketing speak. AI models parse and cite facts more easily when the language is straightforward.
2. Do an AMA on Reddit
This tip comes from Joy Hawkins of Sterling Sky, and it’s brilliant.
Go to the main subreddit for your industry and talk to the moderators. Ask if you can do an AMA (Ask Me Anything). As long as they approve it, make a post introducing yourself and why you’re an expert. Then spend a day answering questions.
Make sure your brand name is in the title of the post. As long as the subreddit gets some attention, it’ll easily rank for your brand name. Google’s AI especially loves Reddit. ChatGPT used to as well, and it wouldn’t surprise me if it comes back around.
Successful AMAs start weeks in advance by coordinating with moderators. Get their buy-in. With moderator support, your AMA is more likely to be pinned or featured, increasing visibility.
A well-run AMA can significantly boost your brand’s reputation and generate searchable, authentic content that AI models can reference for years.
3. Put Out a Press Release
Press releases typically don’t rank well for competitive terms, but for branded searches, they’re very effective. ChatGPT especially loves press releases.
Here’s the key: AI training treats well-optimized press releases as structured, machine-readable content. To make your press releases work harder:
- Distribute them via trusted outlets and PR wires
- Include an FAQ section with 3-5 natural language Q&As
- Add semantic subheadings and clear facts
- Include expert quotes and data that can be cited
Press releases should contain elements that outlast a single news cycle so they remain retrievable for months or years. Add definitions, context, and soundbites that stay relevant.
The thing is, ChatGPT doesn’t care that you wrote the press release. It’ll repeat the information verbatim, just like content from your website or Reddit.
4. Create Content on Social Media
Make content and post it to all the platforms. But not all platforms are equal for AI visibility.
ChatGPT frequently references LinkedIn content when generating answers about businesses. Post long-form articles and thought leadership. Keep your company page current. Join industry groups and answer questions. This builds credibility and gives AI models authoritative content to cite.
Medium
Google’s Gemini frequently pulls content from Medium. Publishing articles there (or guest-posting on popular blogs) can expose your insights to AI. Medium articles often rank highly and become sources in AI-generated recommendations.
YouTube
Video transcripts are a growing data source for AI. Gemini and Perplexity cite YouTube content. Create videos with clear descriptions. If your videos are tagged appropriately, AI might use their transcripts in answers.
If you’re putting in the work to create content, post it everywhere. But focus your effort on LinkedIn, Medium, and YouTube since AI models draw heavily from these platforms.
What If ChatGPT Has Wrong Information About You?
You can’t directly edit ChatGPT’s memory. Instead, you need to overwhelm it with correct information.
Create a new source of truth. Publish clear content on your official channels stating the right facts. Write blog posts, press releases, or FAQ entries that correct the mistake. The goal is to make correct information overwhelmingly common online.
Start with sites you control that AI trusts most. Update your website’s about page, blog, and press section. If your Wikipedia or LinkedIn page has errors, correct them. Research shows AI models heavily draw from Wikipedia and LinkedIn for basic brand facts.
Then promote everywhere. Issue a press release about the correct facts. Share on social media. When you publish consistent, up-to-date content, AI models will see the new truth as the default.
Keep an eye on AI mentions. If old misinformation persists, repeat the process. Over time, the correct narrative will become dominant.
How AI Chatbots Actually Learn About Brands
ChatGPT doesn’t search the web in real-time (unless it’s in browser mode). It learns about your brand from the text it was trained on.
Over 95% of a model’s knowledge comes from its initial training on web snapshots. This means the content AI knows is what was publicly available up to its training cutoff.
These models detect patterns. If your brand is frequently mentioned with certain facts online, the model learns to associate them. An AI model basically predicts which words usually follow others based on training data. If your correct information appears often, AI is more likely to repeat it.
ChatGPT tends to draw from highly authoritative content. It pulls from major publishers, community-driven sites like Reddit and Wikipedia, and specialty platforms like industry review sites. If your brand is discussed on these platforms, the model has a higher chance of mentioning you.
Start Now
Right now, it’s easier than it’s ever been to influence what AI says about you. As more people understand this, competition will increase.
Start with your website. Create those three pages: a detailed about page, a comprehensive FAQ, and a reviews page. Those alone will put you ahead of most businesses.
Then consider a Reddit AMA, press releases, and consistent social media content. Each piece of content you create becomes training data for the next generation of AI models.
The businesses that win in the age of AI are the ones creating authoritative content now. Don’t wait until your competitors figure this out.
Need Help Getting Your Brand Mentioned by AI?
This is what we do at TJ Digital. We help businesses show up when people ask ChatGPT, Google’s AI, and other large language models about their industry.
We’ll create the right content for your website, develop a strategy for platforms that AI actually cites, and help you build a presence that AI models recognize as authoritative. We’ve been doing SEO for 16 years, and we’ve spent the last two years figuring out what actually works for AI optimization.
If you want to control what AI says about your brand, contact us and we’ll walk you through exactly what that looks like for your business.