Google is finally sharing data on when your website shows up in its AI results. The new generative AI report inside Google Search Console shows you impressions to every page on your site that appeared in AI Overviews or AI Mode, broken down by day. At TJ Digital, we track over 4,000 AI prompts per day across ChatGPT, Google AI Mode, and Perplexity for roughly 40 to 50 client websites, so I have been waiting on data like this for a long time.
The report looks almost identical to the existing search report. You get impressions, but you do not get separate click data or query data for AI results. That sounds limited, and it is, but it is still the most important data you can get right now.
What Is Google Search Console’s Generative AI Report?
It is a new report inside Google Search Console that shows how often your pages appear in Google’s AI features. You find it under Performance, then Search results, then the Search Type filter, where new options for AI Overviews and AI Mode appear as they roll out. Each impression counts each time your link was shown inside a generative AI answer.
The feature is rolling out now, starting in the UK, and expanding from there. Based on what Google shared at Google I/O, all search is heading toward AI search by the end of the summer, which means visibility inside these AI features is about to become the main thing worth measuring.
For more on why that shift changes your strategy, see how AI search works.
What Data Does the AI Report Show?
The report shows impressions only. You can see every page on your website that appeared in a generative AI result and how many impressions each page received per day. You cannot see clicks or queries split out for AI results inside this specific report.
That gives you a daily, page-level view of which content Google’s AI is actually surfacing. If a page is showing up, you know it. If a page you care about is missing, that tells you where to focus.
Here is how the new report compares to the traditional search report you already use.
| Data Point | Traditional Search Report | Generative AI Report |
| Impressions | Yes | Yes, per page, per day |
| Page-level breakdown | Yes | Yes |
| Click data for AI results | Counted in overall clicks | Not shown separately |
| Query data for AI results | Common queries only | Not shown |
| Date breakdown | Yes | Yes |
Why Can’t You See AI Clicks Separately?
You technically still see the clicks. Google counts a click on an AI Mode or AI Overview link the same way it counts any other click, so it lands in your main search report. What you cannot do is separate which of those clicks came from a generative AI feature.
According to Google’s documentation, a click on an external link inside AI Mode or an AI Overview registers as a normal click. All of those AI-driven clicks feed into the aggregate click total for the Web search type. For now, there is no filter that isolates AI-only clicks.
Why Doesn’t Google Show All Your Search Queries?
Google has never shown us every query. It only shows data for common queries, and it leaves out the rare ones. The official reason is privacy, since Search Console avoids reporting queries made a very small number of times or queries that contain personal or sensitive information.
I suspect privacy is only part of it. Limiting the query data also cuts Google’s storage costs and makes it harder for SEOs to reverse-engineer the system and game it. You only ever see your top keywords, and the long tail stays hidden.
Can You Find AI Queries by Filtering for Long Keywords?
No, and this is one of the most common pieces of bad advice circulating right now. A lot of supposed experts will tell you that you can find AI queries by filtering Search Console for long queries, like anything five or six words or longer. The problem is that queries that long are almost never common queries, so they should not be showing up in Search Console in the first place.
The truth is, those long, oddly specific queries are almost always coming from rank tracking software. When a tool runs the same query once a day or once a week to check where a site ranks, that query racks up impressions and shows up in your data. Half the SEO agencies in the world are looking at those entries and mistaking them for real searches they can build a strategy on.
Long queries also appear because Google expands or normalizes query variants behind the scenes, so a long phrase in your report can be a representative query that Google grouped together. Filtering by length is a rough directional signal at best. The proper way to see AI traffic is the official AI Overviews and AI Mode filters once they reach your account.
Why Impressions Matter More Than Clicks Now
Queries are getting longer and more unique because of AI search. People treat Google like an assistant and type full questions, so a huge share of searches now happen only once. Even if Google handed us all of that query data, it would mostly be millions of one-off queries with a single impression each.
At the same time, AI answers satisfy people directly on the results page, so fewer of them click through. Studies have found click-through rates dropping anywhere from 15% to 89% on queries where an AI Overview appears, while impressions stay flat or even rise. That is why impression share and citation frequency are the metrics worth watching now.
It is the same reason ranking in AI matters as much as ranking in traditional results.
Maybe Google will get generous someday and aggregate all those unique queries into common themes or topics. For now, impressions are what we are going to rely on more and more. The data in this new report is limited to impressions on specific pages, and I still think it is the best we could hope for right now.
You can read the official details in Google’s Search Console documentation.
What Else Should You Know About Google’s AI Search Report?
Where do you find the generative AI report in Search Console?
Open the Performance section, go to Search results, then use the Search Type filter to select the AI Overviews or AI Mode options as they become available in your account.
Does the generative AI report show keyword data?
No. It shows daily impressions per page and does not include query data.
Are AI Overview clicks counted anywhere in Search Console?
Yes. They are counted in your overall click total for the Web search type, but you cannot filter them out as AI-specific clicks.
Is the generative AI report available in every country yet?
The report is rolling out gradually, starting in the UK, so it may not appear in your account yet.
Track Your AI Search Visibility With TJ Digital
The new generative AI report gives you a daily look at which of your pages are showing up in Google’s AI results. Reading that data correctly, and turning it into more visibility, is what we do every day. Request your free marketing audit and contact our team to see how your site is performing in AI search.