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Basic On-Page SEO for a Local Business: 3 Essential Steps

Illustration of a local storefront with a location pin, a webpage showing a checklist, and a magnifying glass over the word SEO

I’m going to show you exactly how to optimize a webpage for local search in less than 10 minutes. I’ve been doing SEO for over 15 years now, and optimizing a webpage is much easier than a lot of SEOs want you to think. If you have the budget, I do think it makes sense […]

How is AI Optimization Different from SEO?

Split-screen illustration comparing traditional SEO and AI search, with a shared brand mention connecting a short SEO query and a long AI chatbot query

AI optimization (also called Generative Engine Optimization or GEO) differs from traditional SEO in two fundamental ways: AI models rely heavily on pre-trained knowledge about brands, and when they do search, they use hyper-specific, conversational queries that no human would ever type. While your existing SEO efforts will help with AI visibility, you need additional […]

How AI Agents Will Eventually Replace Websites for Businesses

Futuristic AI assistant made of glowing digital lines interacting with a fading website interface and floating service icons

AI agents won’t replace websites overnight, but we can finally see a clear path to how they become more important than traditional websites. We’ve just entered what I call Phase 1 of the AI agent rollout, and small business owners need to understand what’s coming. The transformation will happen in three phases. Phase 1 features […]

Is SEO Dead? The Truth About AI’s Impact on Search in 2025

Illustration showing the transition from traditional SEO search results to an AI assistant delivering direct answers

People have been asking “Is SEO dead?” for years, but this time the question has more weight because of AI. The short answer is that SEO is partially dying, but not entirely. Whether this affects your business depends entirely on how you make money from search traffic. If your website exists primarily to generate ad […]

Will AI Kill SEO? Here’s What’s Actually Happening to Search in 2025

Magnifying glass over browser window highlighting a glowing circuit-brain symbolizing AI's influence on search

AI is eating up Google search traffic really quickly. Google’s rolling out AI mode, and as people realize how good Gemini is, that’s going to take away even more traffic. While Google will be fine, if you rely on Google search traffic, you might not be. The short answer: No, AI won’t kill SEO – […]

AI Video Generators in Advertising: Should Businesses Use Them?

Illustration of a video camera split diagonally with one half as a traditional camera and the other half as a glowing AI brain made of circuit lines, set against a blue-teal gradient background with play icons

AI video generators can create ad content in hours instead of weeks, at a fraction of traditional production costs. But before you ditch your video team, you need to understand when AI video works—and when it backfires. The short answer: AI video works well for specific use cases like stock footage replacement and playful content, […]

How AI Will Change Digital Marketing for Small Businesses by 2027

Minimalist illustration of a small storefront with glowing sign, connected by blue circuit lines to icons of a chat bubble, search magnifier, and smartphone on a light gradient background

By 2027, AI will fundamentally reshape how small businesses attract customers. AI algorithms will likely drive more leads than word-of-mouth for most small businesses, creating a shift from winner-take-all marketing to a system where AI surfaces the most relevant content for each user’s specific needs. No one knows exactly what digital marketing will look like […]

Adapting Content Strategy in the Age of AI-Generated Content

Illustration of a hand transitioning from human skin on the left to robotic circuitry on the right, holding a pen, against a warm peach to cool teal gradient background

AI-generated content has flooded the internet, creating a paradox for small business owners. While 87% of marketers now use AI to create content, audiences are increasingly skeptical of content that feels automated and inauthentic. The key to success isn’t choosing between AI and human content—it’s learning to use both strategically. Here’s what small business owners […]

What to Do When ChatGPT Isn’t Giving the Correct Output

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ChatGPT gives wrong answers, ignores your instructions, or delivers irrelevant output 30% of the time—and it’s not always the AI’s fault. When ChatGPT fails to deliver what you need, the solution isn’t arguing with it for 30 minutes. The problem is almost always ambiguity in your prompts or accumulated confusion from previous exchanges in the […]

WordPress vs Webflow: Which Platform is Better for SEO?

Two laptops comparing WordPress and Webflow SEO performance with upward arrows and a magnifying glass icon

WordPress remains the superior choice for small business SEO, despite common misconceptions about code bloat affecting search rankings. While Webflow generates cleaner code, WordPress offers unmatched optimization tools, faster development timelines, and a plugin ecosystem that saves thousands in SEO costs. The reality is that slight code overhead rarely impacts SEO rankings as long as […]