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I ChatGPT’d Myself: What I Learned About AI and Brand Control

A person gazes at a glowing laptop screen displaying their own digital reflection, surrounded by floating icons representing blog posts, videos, podcasts, and social media platforms, with a ChatGPT logo in the background. The scene is rendered in cool blue and purple tones.

ChatGPT closed a deal for me yesterday. Not through some automated sales funnel or chatbot—it literally vouched for me when a potential client did their due diligence. This was my second client from ChatGPT, but the first time I realized the platform was actively recommending me. After the client told me what happened, I did […]

Does Google Penalize AI Content?

Split-screen illustration of a robot hand writing with a pen and a human hand editing with a red pen in front of a Google search page.

No, Google does not penalize content simply because it was created with AI. Google has repeatedly stated that it cares about content quality, not how the content was produced. However, using AI to mass-produce low-quality content at scale can result in a manual penalty called “scaled content abuse.” The confusion around this topic stems from […]

Do Backlinks Still Matter in 2026?

A digital scale with a white chain link icon on the left and a glowing blue AI microchip icon on the right, tilted slightly toward the AI side, set against a dark gradient background with a subtle grid overlay.

Backlinks still matter for traditional search rankings, but their importance is declining. More significantly, data from AI search platforms shows that backlinks have almost no correlation with which sites get cited by large language models. With Google pushing AI Overviews and ChatGPT gaining traffic, smart SEO strategies now focus on creating content that AI systems […]

ChatGPT AI Shopping 2025: What E-commerce Businesses Need to Know

Digital illustration of an AI shopping assistant interface showing a chatbot asking “Looking for men’s black running shoes?” next to a grid of product images including shoes, a tote bag, a smartwatch, and earbuds with visible prices.

The way people find and buy products online is about to change dramatically. Within the last 24 hours, both OpenAI and Google announced competing AI shopping features that let users discover and purchase products without leaving their platforms. ChatGPT now allows direct in-chat purchases from Shopify and Etsy stores with a 2% referral fee. Google […]

AI Will Change Everything by 2027: What Businesses Need to Know

Futuristic AI assistant interface recommending a business, hovering above a glowing digital network, with a faded traditional web browser in the background.

The way people find information and choose businesses online is changing fast. By 2027, AI-generated answers will dominate search results, and traditional browsing will become obsolete for most tasks. Instead of opening multiple tabs and visiting several websites, users will rely on smart AI assistants to research, compare, and recommend solutions. This shift is already […]

ChatGPT 5.1 vs Claude vs Gemini: Which AI Tool to Use for Work in 2025

Illustration showing stylized avatars for ChatGPT, Claude, and Gemini, each with distinct icons and labels, surrounding a central desk with a laptop.

ChatGPT 5.1 is out. It’s doing what OpenAI promised 5.0 would do. But here’s the thing: I maintain subscriptions to ChatGPT, Claude, and Gemini because each is the best at different tasks. About 70% of my work happens in Claude. Each model has distinct strengths. ChatGPT excels at research and information retrieval. Claude produces the […]

How to Rank in ChatGPT: Why You Should Include the Year in Your Page Titles

A flat-style digital illustration of a web browser window displaying the title “Top Services in 2025” with the year in bright orange. Background features subtle AI-themed icons including a robot, magnifying glass, and bar chart, all in a minimalist blue color palette.

The simplest way to increase your visibility in ChatGPT is to add the current year to your page titles. Large language models append the year to their search queries to find recent content. By including “2025” in your H1 and meta title, you directly match these AI queries and signal freshness. Your title is the […]

How to NOT Get Ripped Off by a Marketing Agency

A magnifying glass hovers over a document labeled "Marketing Agency Report," revealing red question marks and warning flags beneath the surface. Shadowy office figures in suits sit at desks in the background.

Hiring a marketing agency is expensive and risky. You’ll depend on them for lead generation, ad spend, and your brand reputation. To avoid getting ripped off, focus on three things: verify the founder or strategist is actively doing marketing (not just managing), demand they track real business metrics like leads and customer acquisition cost (not […]

What People Get Wrong About AIO/GEO

Infographic showing the contrast between traditional SEO and AIO/GEO in 2025, with a search bar, AI brain icon, and sources like citation, directory, and forum.

There’s a lot of conflicting information about how to rank in ChatGPT and other AI search platforms. Just this week, I’ve seen people say that ChatGPT hates press releases. In my experience, they love press releases. I’ve heard that ChatGPT never cites Reddit and that ChatGPT is always citing Reddit. Another person I respect said […]

What Jobs Will AI Replace? A Digital Marketing Agency Owner’s Perspective (2025)

Split-screen illustration showing a robot arm handing a document to a seated professional on the left, and the same professional reviewing a paper with a red pen on the right, in a modern office setting.

AI is transforming entry-level white-collar jobs, but it’s not simply eliminating them. AI can already match or exceed the average entry-level worker at tasks like graphic design, copywriting, software development, and marketing strategy. However, AI can’t yet handle the context awareness and autonomous decision-making required to fully replace human workers. Instead, the nature of these […]