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What is Context Engineering and How Is It Different from Prompt Engineering?

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Context engineering is the skill of providing all the necessary context for large language models (LLMs) to perform specific tasks effectively. Unlike prompt engineering, which focuses on crafting the perfect single instruction, context engineering involves designing the entire information environment that an AI sees before generating a response. The distinction matters because modern AI systems […]

What to Look for When Hiring an SEO Agency or Consultant

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Most businesses approach hiring an SEO provider like they’re buying a commodity service. They assume all SEO agencies essentially offer the same thing, with only minor differences in price and quality. This couldn’t be further from the truth. After 16 years in SEO, I’ve seen this misconception cost small businesses thousands of dollars. The reality […]

Best AI Tools for Time-Saving in Business & Content Creation

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You’re wasting several hours every week on tasks that AI could handle both better and faster. The problem isn’t that these tools don’t exist—it’s that most business owners don’t know about them. Here are five AI tools that will save you significant time on content creation, document design, and business processes. These aren’t the obvious […]

How to Optimize Your Website for AI Chatbot Lead Generation in 2025

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AI chatbots like ChatGPT are crawling your website right now. They’re scanning every page, absorbing information about your business, and building a comprehensive understanding of what you offer. When someone asks these AI platforms for business recommendations, the content on your website directly influences whether your company gets mentioned. The opportunity is massive. Unlike traditional […]

How AI Will Change Digital Marketing by 2027

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Digital marketing as we know it will be completely obsolete within two years. Any task that digital marketers were doing before ChatGPT will be automated by 2027, with one critical exception. As someone who’s been in digital marketing for 15 years and has completely transformed my workflow with AI, I can tell you that most […]

What is the Best Marketing Strategy for the Age of AI?

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The marketing landscape is shifting faster than any other industry due to AI disruption. While no one knows exactly what marketing will look like in two years, three clear trends are emerging that smart businesses can act on today. The best marketing strategy for the age of AI combines personal branding, video-first content creation, and […]

Best AI Models for Different Tasks in 2025: ChatGPT vs. Claude vs. Gemini vs. Grok

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The AI landscape in 2025 features four major players, each with distinct strengths. After testing all of them extensively for digital marketing work, here’s what each model does best: If you can only afford one subscription, ChatGPT offers the best overall value for most users. If You Can Only Pay for One AI Model ChatGPT […]

How Can a Small Business Use AI to Create High-Quality Marketing Content?

Illustration of a smartphone with a red play button on screen, with lines extending to icons of a document, chat bubble, and envelope, symbolizing AI-driven content repurposing from video transcripts.

If you’re a small business owner who’s tried using AI for marketing and thought “this is terrible,” you’re absolutely right. Most AI-generated marketing content is unusable garbage. But there’s one approach that actually works, and it’s simpler than you think. The secret isn’t feeding AI generic prompts or even detailed brand guides. The key is […]

How to Write Website Content with AI: Complete Step-by-Step Guide for 2025

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Writing content for your website is the worst. You have to figure out how to represent your brand while answering all your visitors’ questions and converting them into paying customers, but you also have to worry about ranking in Google. Trying to figure out all these pieces can be a nightmare, and it’s the number […]

Create Facebook Ads with ChatGPT in 2025: 10 High-Performing Ads in Under 10 Minutes

facebook ads created by chatgpt in 10min

I’ve developed a simple process using ChatGPT’s new image creation model that lets you create 10 high-performing Facebook ads for any business in less than 10 minutes. I’ve tested this with about a dozen businesses so far with great results. The system gives you primary text, creative images, headlines, and descriptions for 10 different ad […]