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Is AI Use Being Normalized? The Future of AI in the Workplace

A professional man in a suit reviewing a document while sitting at a modern office desk, with a laptop displaying a chatbot interface and a digital AI icon on a screen in the background.

AI use in the workplace is becoming normalized, but the conversation is shifting. A year ago, getting caught using ChatGPT to draft an email felt universally embarrassing. Today, the question isn’t whether you used AI. It’s how you’re using it. My prediction: within a few years, using AI to sharpen your writing or work more […]

Why ChatGPT Traffic Converts at 23x the Rate of Google Search

Split-screen digital illustration showing a user browsing traditional Google search results on the left and interacting with a ChatGPT interface recommending a product with a 'Visit Site' button on the right.

Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website. While conversion rates vary by industry, I’ve seen multiple studies on this, and the lowest I’ve encountered shows about eight times the conversion rate of traditional search. The reason is […]

Ranking in ChatGPT: What Actually Works

Illustration of a robotic hand pointing at a highlighted webpage on a computer screen, featuring a comparison table and star ratings, with the text "Ranking in ChatGPT: What Actually Works in 2024" at the top.

Getting recommended by ChatGPT isn’t as hard as recent studies make it seem. While data shows that 67% of ChatGPT’s citations come from “unreachable” sources like Wikipedia, this statistic is misleading for businesses. For commercial queries where someone is looking for a product or service recommendation, nearly all citations are influenceable through strategic content creation. […]

How to Build a Content Machine

Illustration of a man placing a video icon on a conveyor belt labeled "AI," where a robotic arm transforms it into icons for LinkedIn, Reddit, Twitter, Instagram, and a document, symbolizing content repurposing.

A content machine takes one low-effort input and turns it into multiple high-quality pieces of content. You record a short video or share your expertise once, and AI helps you create blog posts, social media content, Reddit posts, and more—all in your voice. The goal is simple: take your expertise and turn it into content […]

Can Your SEO Agency Do GEO?

A side-by-side comparison showing a traditional SEO search results page on the left with blue links, and an AI chatbot interface on the right displaying a conversational answer with citations. A central search bar connects both sides, illustrating unified search strategy.

You don’t need a separate agency for AI optimization. If your current SEO agency is telling you they can’t handle GEO (Generative Engine Optimization), that’s a red flag. The strategy and process for ranking in ChatGPT is similar enough to traditional SEO that splitting this work between two agencies creates inefficiency and confusion. Over the […]

Blog Content is Not Dead

Illustration of three web browser windows labeled Pricing, Comparison, and Calculator, each displaying simplified content elements like dollar signs, checkmarks, and number input fields, representing popular blog content types.

Blog content is not dead. Certain types of blog posts are actually getting more traffic from search engines right now than they were in 2023. I can prove it with data from Siege Media’s recent study. While everyone’s declaring blogs obsolete, the numbers tell a different story. The real shift is in which types of […]

ChatGPT Atlas & The Browser Wars: What It Means for Your Business in 2025

Futuristic web browser interface with AI circuitry, featuring floating logos of ChatGPT Atlas, Perplexity Comet, and Google Chrome with Gemini above the interface, set against a dark digital background with glowing light beams.

OpenAI just announced ChatGPT Atlas, their own web browser. The browser wars are officially underway. This matters because whoever controls the browser controls how billions of people find information and make purchasing decisions. Right now, Chrome dominates with roughly 65-70% of global browser usage. But OpenAI, Perplexity, and Google are all fighting to own the […]

How AEO Can Put You in the Top 2%

Illustration of a glowing "2%" standing on a hill under a circuit-patterned AI sky, with fog-covered crowds below and a futuristic grid landscape in the background.

Right now, only about 2% of businesses are making a significant investment in AI Engine Optimization (AEO). That means 98% of your competition isn’t even participating in what’s shaping up to be the biggest shift in digital marketing since Google SEO. This creates a rare window of opportunity where early adopters can claim prime visibility […]

How Case Studies Get You Recommended by AI and Search Engines

Open laptop displaying a case study document with charts and a "50%" statistic, set on a wooden desk, with a glowing AI brain icon connecting to Google and ChatGPT logos in the background.

I’ve been doing SEO for 16 years, and until six months ago, I never prioritized case studies. They were nice to have for conversion rate and social media, but they never drove traffic from search engines. That’s changed. Case studies are now among the most effective ways to be recommended by AI platforms like ChatGPT […]

How Local SEO Companies Rip You Off

Illustration of a business storefront on a Google Maps pin next to a trash can filled with flying dollar bills, symbolizing wasted money.

If you’re a local business, your Google Business Profile is probably more important than your website. That’s why paying a company $500 a month to manage it seems like a smart investment. But it’s not. These companies are ripping you off. To be clear, I’m not talking about all local SEO agencies. A good SEO […]