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Make ChatGPT Think Your Content is Fresh

Illustration of a web page labeled “2025” with a calendar icon and pencil, symbolizing updated online content. The ChatGPT logo appears in the background.

ChatGPT is way more likely to cite content published in the last three months, six months, or at least this year. Google also loves fresh content, but ChatGPT really loves it. If you want to be cited by large language models, you need fresh content or at least content that ChatGPT thinks is fresh. Here’s […]

Making Videos is Easier than You Think

A man records a video using a smartphone on a tripod in a cozy home office, with a coffee mug, notepad, and open laptop on the desk.

Video is the easiest form of marketing. Most business owners think video requires too much time, money, or skill. But this is exactly how your competitors feel too, which is why video gives you such an unfair advantage. There’s less competition, and algorithms are pushing video harder than any other content format right now. Why […]

Old SEO Tactics Returning in 2025: NAP Consistency Matters Again

Illustration of a storefront connected to Yelp, Google, Foursquare, and TripAdvisor icons by dotted lines, with a warning symbol next to the TripAdvisor icon indicating inconsistent business information.

NAP consistency is making a comeback. For those unfamiliar, NAP stands for Name, Address, and Phone number. In the early days of local SEO, it was critical that your business information matched exactly across every directory online. Then for years, it became less important. Now in 2025, it matters again—but for different reasons. ChatGPT and […]

Should You Ignore Google for Better Rankings?

Illustration of a person standing at a crossroads with two labeled paths: “Traditional SEO” featuring icons like a magnifying glass and link, and “Authority Building” with icons of a megaphone, handshake, and stars, under a search bar with light shining on the authority path.

Google’s ranking works through three main steps. First, it gathers results based on traditional factors like backlinks and keywords. Then, it uses AI systems to rank those results by which ones will best satisfy users. Finally, it measures how accurately it predicted user satisfaction through behavior signals. Over time, these systems get better at predicting […]

The #1 Site for Ranking in ChatGPT

Illustration of a magnifying glass highlighting a yellow-orange directory website icon among a grid of gray website icons, with the title "The #1 Site for Ranking in ChatGPT" displayed above.

For 90% of industries, there’s one directory website that ChatGPT cites more than any other. It’s not your website. It’s not even your competitors’ websites. When someone asks ChatGPT for a business recommendation, it almost always pulls from directory platforms like Clutch, Yelp, or Justia. These directories generate hundreds of listicles algorithmically—all from the same […]

Top 3 Tips for Ranking in LLMs

Digital illustration showing a glowing AI brain connected to three icons labeled "Press Releases," "Podcast Guesting," and "Short-form Video," symbolizing top tips for ranking in LLMs.

The way people find businesses is changing. AI is doing the research for us now. The better these AI systems get, the more we’ll trust their recommendations. The key for any brand looking to be found online is simple: be as noisy as possible. Here are the three highest leverage activities to get found by […]

Using Google Search Console to Refresh Old Pages

Illustration of a computer screen displaying Google Search Console with a data table showing search queries, clicks, impressions, and CTR. One row is highlighted in red with a magnifying glass over a high-impression, low-click query.

If you have a website that’s at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO gold mine. This is the first thing we do when we start working with a new client. The strategy is simple. Use Google Search Console to find pages that are […]

What ChatGPT Says When People Ask About You

Modern desk with a laptop displaying the ChatGPT interface, surrounded by printed documents labeled About, FAQ, Reviews, and Press Release, with a tablet showing an AMA post and faint social media icons in the background.

People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them. The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m […]

Why ChatGPT Traffic Converts at 23x

Digital illustration showing a ChatGPT chat interface with highlighted words "recommendation" and "pricing," connected by a dashed arrow to a conversion funnel ending in a dollar sign, symbolizing high-converting AI traffic.

Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show conversion rates at least 8 times higher than traditional search. The reason is simple: the entire buyer’s journey happens inside the chat conversation before anyone clicks through to your website. […]

Why Discovery Engines are The Future

A hand holding a smartphone with glowing content cards—text, video, and image icons—floating above the screen, set against a blurred background featuring faint logos of TikTok, YouTube, and Google.

The internet is moving away from search engines and towards discovery engines. This shift changes how customers find your business online. Search engines require users to type in a query. Discovery engines push content to users based on algorithms that analyze their interests, search history, and behavior. Instead of waiting for someone to search for […]