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Top 3 Tips for Ranking in LLMs

Digital illustration showing a glowing AI brain connected to three icons labeled "Press Releases," "Podcast Guesting," and "Short-form Video," symbolizing top tips for ranking in LLMs.

The way people find businesses is changing. AI is doing the research for us now. The better these AI systems get, the more we’ll trust their recommendations. The key for any brand looking to be found online is simple: be as noisy as possible. Here are the three highest leverage activities to get found by […]

Using Google Search Console to Refresh Old Pages

Illustration of a computer screen displaying Google Search Console with a data table showing search queries, clicks, impressions, and CTR. One row is highlighted in red with a magnifying glass over a high-impression, low-click query.

If you have a website that’s at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO gold mine. This is the first thing we do when we start working with a new client. The strategy is simple. Use Google Search Console to find pages that are […]

What ChatGPT Says When People Ask About You

Modern desk with a laptop displaying the ChatGPT interface, surrounded by printed documents labeled About, FAQ, Reviews, and Press Release, with a tablet showing an AMA post and faint social media icons in the background.

People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them. The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m […]

Why ChatGPT Traffic Converts at 23x

Digital illustration showing a ChatGPT chat interface with highlighted words "recommendation" and "pricing," connected by a dashed arrow to a conversion funnel ending in a dollar sign, symbolizing high-converting AI traffic.

Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show conversion rates at least 8 times higher than traditional search. The reason is simple: the entire buyer’s journey happens inside the chat conversation before anyone clicks through to your website. […]

Why Discovery Engines are The Future

A hand holding a smartphone with glowing content cards—text, video, and image icons—floating above the screen, set against a blurred background featuring faint logos of TikTok, YouTube, and Google.

The internet is moving away from search engines and towards discovery engines. This shift changes how customers find your business online. Search engines require users to type in a query. Discovery engines push content to users based on algorithms that analyze their interests, search history, and behavior. Instead of waiting for someone to search for […]

Keyword Research is Overrated: A Better SEO Strategy for 2025

Split-screen illustration showing a cluttered desk with keyword tools and question marks on the left, and a clean computer screen displaying Google Search Console data with a magnifying glass highlighting impressions on the right.

If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But after 16 years doing this work, I can tell you that keyword research has two critical limitations that make it the wrong starting point for most established websites. There’s a […]

3 Marketing Tactics That Work Dangerously Well in 2025

Holographic icons representing AI-powered marketing tactics: a blue envelope for cold email outreach, a blue chatbot in a play button for video automation, and an orange Reddit alien with signal waves for strategic engagement, all floating above a dark digital dashboard.

Three digital marketing tactics are so effective right now that they might fundamentally change how the internet works. These methods – AI-powered cold email, short-form video with chatbot automation, and strategic Reddit engagement – share something important: they all get better as AI improves, and they all have steep learning curves that keep most marketers […]

Meta Announces Plan to Use Your AI Conversations for Targeted Advertising

Digital illustration showing a human face composed of chat bubbles and data streams flowing into the Meta logo, surrounded by icons for Facebook, Instagram, and WhatsApp, with an outline of Ray-Ban smart glasses in the background.

Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This includes data collected through Meta’s AI chat features across WhatsApp, Messenger, Instagram, and notably, their Ray-Ban Meta smart glasses. If you’re outside the EU, UK, or South Korea, there’s no […]

Most Organic Social Media is a Waste

Split-screen showing contrast between generic social media posts and authentic personal video content. Left side displays dull, templated posts on a computer screen; right side shows a smiling man recording a video on his phone with social media icons floating around him.

You should not pay an agency to handle your organic social media entirely. This isn’t just opinion. The data is clear: generic, outsourced social posts rarely build a following and almost never drive meaningful engagement. The problem isn’t social media itself—it’s how most businesses are using it. Here’s what actually works: spend 15 minutes a […]

Reddit Traffic from ChatGPT Dropped: What You Need to Know

Chart-style illustration showing Reddit’s traffic decline from ChatGPT alongside rising citations for Wikipedia, TechRadar, and review platforms, symbolizing shifting AI citation trends.

In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source by ChatGPT across most industries. This shift reveals how volatile large language model citation patterns remain and what businesses need to do to stay visible in AI search results. What […]