What ChatGPT Says When People Ask About You
People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them. The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m […]
Why ChatGPT Traffic Converts at 23x
Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show conversion rates at least 8 times higher than traditional search. The reason is simple: the entire buyer’s journey happens inside the chat conversation before anyone clicks through to your website. […]
Why Discovery Engines are The Future
The internet is moving away from search engines and towards discovery engines. This shift changes how customers find your business online. Search engines require users to type in a query. Discovery engines push content to users based on algorithms that analyze their interests, search history, and behavior. Instead of waiting for someone to search for […]
Keyword Research is Overrated: A Better SEO Strategy for 2025
If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But after 16 years doing this work, I can tell you that keyword research has two critical limitations that make it the wrong starting point for most established websites. There’s a […]
3 Marketing Tactics That Work Dangerously Well in 2025
Three digital marketing tactics are so effective right now that they might fundamentally change how the internet works. These methods – AI-powered cold email, short-form video with chatbot automation, and strategic Reddit engagement – share something important: they all get better as AI improves, and they all have steep learning curves that keep most marketers […]
Meta Announces Plan to Use Your AI Conversations for Targeted Advertising
Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This includes data collected through Meta’s AI chat features across WhatsApp, Messenger, Instagram, and notably, their Ray-Ban Meta smart glasses. If you’re outside the EU, UK, or South Korea, there’s no […]
Most Organic Social Media is a Waste
You should not pay an agency to handle your organic social media entirely. This isn’t just opinion. The data is clear: generic, outsourced social posts rarely build a following and almost never drive meaningful engagement. The problem isn’t social media itself—it’s how most businesses are using it. Here’s what actually works: spend 15 minutes a […]
Reddit Traffic from ChatGPT Dropped: What You Need to Know
In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source by ChatGPT across most industries. This shift reveals how volatile large language model citation patterns remain and what businesses need to do to stay visible in AI search results. What […]
SEO Might Be a Waste of Money for Your Business (2025)
SEO isn’t the right strategy for every business. If no one is searching for your product or service, investing in SEO won’t deliver results. For businesses with novel or unique offerings, outbound marketing through social media videos typically performs better. However, as AI assistants like ChatGPT change how people find information, a new optimization strategy […]
Top SEO Advice from Google You Should Ignore
Here’s something most SEOs won’t tell you: Google’s official SEO advice often contradicts what actually works. It makes sense when you think about it. Google doesn’t want you doing SEO. They want you to produce content that serves their users. When Google says “just write great content,” they’re not lying—but they’re leaving out the part […]