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When Will AI Ranking Matter More Than SEO?

A glowing blue digital illustration showing a Google search bar on the left and an upward arrow leading to “AI Ranking” with chat bubbles on the right, symbolizing the rise of AI-driven search over traditional SEO.

The short answer: AI recommendations are already more valuable than traditional search traffic for many businesses, and by mid-2026, AI-driven traffic will likely surpass traditional search engine traffic entirely. But the real inflection point isn’t about total traffic volume. It’s about when AI referrals become more valuable than search engine clicks. That crossover is projected […]

Why AI Optimization Communities Are Essential in 2025

A diverse group of professionals collaborates around a glowing holographic table displaying AI data visuals in a modern office setting.

I’m writing this from Ottawa, where I’m meeting with some of the smartest SEO and AI optimization practitioners I know. I didn’t get invited here because I paid for a course or attended a conference. I’m here because I’m part of a community of people who are actually doing this work – running experiments, comparing […]

What is Parasite SEO?

Illustration of a small orange figure holding a "Top Rankings" flag, standing on the shoulder of a larger glowing yellow figure representing major platforms like LinkedIn, Reddit, and YouTube, with a search engine results page in the background.

Parasite SEO is posting content to a website with more authority than yours to rank for competitive terms you couldn’t normally rank for on your own site. Instead of building your domain’s authority from scratch, you borrow ranking power from established platforms like Medium, LinkedIn, or Reddit. The strategy is straightforward: publish keyword-optimized content on […]

Is Prompt Engineering Still a Skill We Need in 2025?

A glowing computer monitor displays a structured AI prompt, surrounded by neon icons representing writing, data, coding, and marketing, all set against a dark grid-patterned background.

Yes, prompt engineering is still essential—and it’s becoming more important as AI models get smarter. While basic questions work with simple prompts, complex tasks that produce professional-quality output require skilled prompting. The better the models get, the higher the skill ceiling becomes for what you can achieve with well-crafted prompts. When Prompt Engineering Seemed Like […]

Why People Are Saying Blogs Are Dead in 2025

Illustration showing a traditional blog page disintegrating into pixels on the left, while a chatbot interface with a smiling robot icon emerges on the right, representing the shift from blogging to AI-generated content.

Blogs aren’t dead. They’re just not working the way they used to. When you search for information on Google now, you’ll often see an AI-generated answer at the top of the page. Studies predict an 18-64% decline in organic clicks once Google’s AI features fully roll out. For websites that depend on traffic to make […]

Why SEOs Are Disagreeing More Than Ever in 2025

Split-screen illustration showing SEO experts in discussion on the left and a search engine with an AI-generated answer box on the right.

If you’ve talked to multiple SEO professionals recently, you’ve probably noticed something: they don’t always agree. In fact, they might give you completely different advice about the same problem. This isn’t because some SEOs are incompetent. The reality is that SEO has become more complex and opaque over the past few years. Google’s algorithm updates […]

Why Your Website Isn’t Ranking in Google (And How to Fix It)

Illustration of a laptop showing a Google search for “window tint near me,” with a magnifying glass highlighting the top search result on the screen.

Nearly every business makes the same fundamental mistake with their website—one that directly prevents them from ranking in Google search. The issue isn’t technical SEO or backlinks. It’s simpler and more common: businesses create pages based on what they do instead of what people actually search for. When you get this wrong, you’re disqualifying yourself […]

Will Sora 2 Replace Real Human Videos in 2025?

Split-screen image showing a humanoid robot recording video in a futuristic blue-lit studio on the left, and a human man speaking warmly to a camera in a cozy home setting on the right, illustrating the contrast between AI-generated and real human video content.

No, Sora 2 won’t replace real human videos. In fact, human-made video content is about to become more valuable than ever. While AI video tools like Sora 2 can now create remarkably realistic footage, audiences are already showing signs of fatigue with generic AI-generated content. The result? Videos featuring real people will carry more weight […]

Your ChatGPT Prompts Are Worth Money: Why LLM Prompt Data Matters in 2025

Illustration of a glowing speech bubble with dollar signs emerging from a laptop screen, symbolizing the monetary value of AI chat prompts, set against a dark blue digital background with network lines.

Your ChatGPT conversations are worth money. Every question you type into ChatGPT or other AI assistants contains valuable information that businesses want. There’s now a multimillion-dollar industry built around collecting and analyzing what people ask these AI tools. This article explains why your prompts matter, who wants them, and what this means for how you […]

Optimizing a Google Business Profile: The Complete Guide for Higher Local Rankings

Illustration of a computer screen showing a highlighted Google business listing next to a magnifying glass over a map with a red location pin.

A well-optimized Google Business Profile can dramatically increase your local visibility and bring in more customers. After optimizing over a thousand business profiles, I’ve seen businesses jump from page three to the top of local search results by following the right strategies. The most impactful optimizations focus on your business name, primary category, and review […]