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How to Add a Video to Your Homepage: The Complete Guide for Small Businesses
You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors and

How to Track Website Visits from ChatGPT and AI Tools in 2025
You should be tracking your brand’s presence in ChatGPT and other large language models. At the very least, you should have filters set up in

Industry Experience: The Most Underrated Quality When Choosing a Digital Marketing Agency
When choosing between digital marketing agencies, most business owners focus on price, promises, or portfolio size. But there’s one quality that often gets overlooked—and it

When Will AI Ranking Matter More Than SEO?
The short answer: AI ranking already matters more for many businesses, and you should have started optimizing six months ago. If you’ve been seeing comments

The Only Remaining SEO Hack in 2025
There’s really only one remaining SEO hack in 2025. When I say hack, I mean something you can do easily that isn’t obvious and gives

The Slow Death of SEO Consultants: How AI is Reshaping the Industry in 2025
The SEO consulting industry is experiencing a fundamental transformation that many practitioners refuse to acknowledge. After 16 years in the field, I’ve witnessed a dramatic