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How Businesses are Tricking ChatGPT into Recommendations (2025)
Business owners have discovered a surprisingly simple way to manipulate ChatGPT into recommending their services: hiding invisible instructions directly on their websites. These “prompt injection”
AI Automations Are a Waste of Time: Why AI Workflows Beat Complex Automation
AI automations are mostly a huge waste of time. That’s not just an opinion—it’s the reality for most businesses trying to automate complex processes with
The Best AI Use Case for Small Business Marketing in 2025
If you’re a small business owner who’s tried using AI for marketing and thought “this is terrible,” you’re absolutely right. Most AI output is genuinely
Don’t Spend a Dollar on Marketing Before Doing This
I’ve seen too many small business owners waste thousands of dollars on marketing campaigns that generate zero leads. The problem isn’t usually the ads themselves—it’s
Who Will Create Content for AI to Train On? Why Original Content Won’t Disappear
A common concern among content creators and business owners is that AI will eventually cannibalize itself. The theory goes like this: as AI-generated content floods
Why Industry Experience Is the Most Underrated Quality When Choosing a Marketing Agency
When evaluating marketing agencies, most business owners focus on price, services offered, or portfolio quality. But there’s one factor that can dramatically impact your results