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Why ChatGPT Traffic Converts at 23x the Rate of Google Search
Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website.

Ranking in ChatGPT: What Actually Works
Getting recommended by ChatGPT isn’t as hard as recent studies make it seem. While data shows that 67% of ChatGPT’s citations come from “unreachable” sources

How to Build a Content Machine
A content machine takes one low-effort input and turns it into multiple high-quality pieces of content. You record a short video or share your expertise

Can Your SEO Agency Do GEO?
You don’t need a separate agency for AI optimization. If your current SEO agency is telling you they can’t handle GEO (Generative Engine Optimization), that’s

Blog Content is Not Dead
Blog content is not dead. Certain types of blog posts are actually getting more traffic from search engines right now than they were in 2023.

ChatGPT Atlas & The Browser Wars: What It Means for Your Business in 2025
OpenAI just announced ChatGPT Atlas, their own web browser. The browser wars are officially underway. This matters because whoever controls the browser controls how billions