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How AEO Can Put You in the Top 2%
Right now, only about 2% of businesses are making a significant investment in AI Engine Optimization (AEO). That means 98% of your competition isn’t even

How Case Studies Get You Recommended by AI and Search Engines
I’ve been doing SEO for 16 years, and until six months ago, I never prioritized case studies. They were nice to have for conversion rate

How Local SEO Companies Rip You Off
If you’re a local business, your Google Business Profile is probably more important than your website. That’s why paying a company $500 a month to

How to Win at Agentic Commerce in 2025
PayPal just announced a partnership with ChatGPT. Agentic commerce has officially begun. Very soon, people will be able to buy products directly through ChatGPT because

How Top 10% SMBs Market Themselves
The top 10% of small businesses are marketing completely differently than everyone else. They’re building trust faster, getting more customers, and spending less on ads.

Is Content Quality a Ranking Factor?
Content quality is not a direct ranking factor in Google’s algorithm. Google doesn’t read your content to grade the quality of your writing. ChatGPT isn’t