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Most Common Website Mistake: Building Before Planning SEO Strategy
The most common mistake businesses make with their websites is designing and building first, then trying to optimize later. This backwards approach costs companies thousands
My Entire 2025 Marketing System: The CAST Framework That’s Changing Everything
The marketing landscape has shifted dramatically. Traditional SEO strategies that worked just two years ago are quickly becoming obsolete as AI-powered search engines reshape how
Open-Source Marketing: How Sharing Your Business Processes Builds Better Agencies
Open-source marketing means sharing your business processes, SOPs, and internal documentation with other professionals in your field, then using their feedback to improve your systems.
Why Podcast Guesting is the Best Marketing Strategy for Small Businesses in 2025
Most small business owners are sleeping on what’s probably the biggest opportunity in digital marketing right now. You’re going to say “no, that’s not for
Reacting to SEO Advice on Reddit: What Actually Works for Small Businesses
Reddit’s SEO communities are packed with advice ranging from brilliant to downright harmful. After 16 years in digital marketing, I decided to dive into a
SEO Is Not Right for Every Business
SEO is not right for every business. I say that as someone who makes his living doing SEO. The truth is that many businesses waste