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How to Structure Content for AI Search
The most important things you can do to show up in AI search are: use a clear heading hierarchy (one H1, descriptive H2s framed as

How to Set Up Your Product Feed for ChatGPT and Google AI Shopping (2026)
If you’re an e-commerce business, your product feed needs to be available to ChatGPT and Gemini. Both OpenAI and Google are pushing agentic commerce hard

FAQ Pages for AI Search: Why LLMs Love Them (2026)
Standalone FAQ pages used to be irrelevant for search traffic. No one goes to Google and types “frequently asked questions.” But large language models like

How Server Response Time (TTFB) Impacts AI Search Visibility
Server response time determines whether AI search engines like ChatGPT and Google’s AI mode will even consider your website. The metric that matters is TTFB,

Metadata Optimization for AI Search: Title Tags, Descriptions, and URLs
If you want your website content to get noticed by large language models, you need to understand metadata relevance. Your title tag, meta description, and

Primary Bias in AI Search: Why ChatGPT Already Has Favorites
Before ChatGPT even runs a search, it already has opinions about which brands to trust. This “primary bias” is baked into the model from its