Blog
Reacting to SEO Advice on Reddit: What Actually Works for Small Businesses
Reddit’s SEO communities are packed with advice ranging from brilliant to downright harmful. After 16 years in digital marketing, I decided to dive into a
SEO Is Not Right for Every Business
SEO is not right for every business. I say that as someone who makes his living doing SEO. The truth is that many businesses waste
Which Businesses Will Win in 2026? The Small Business Advantage
There’s never been a better time to be a small business owner. While this might sound counterintuitive given all the uncertainty around AI and changing
How to Keep Up with AI Optimization in 2025
The AI optimization industry is officially here, and if you haven’t been paying attention, now is the time to jump on board. Over the last
How Businesses are Tricking ChatGPT into Recommendations (2025)
Business owners have discovered a surprisingly simple way to manipulate ChatGPT into recommending their services: hiding invisible instructions directly on their websites. These “prompt injection”
AI Automations Are a Waste of Time: Why AI Workflows Beat Complex Automation
AI automations are mostly a huge waste of time. That’s not just an opinion—it’s the reality for most businesses trying to automate complex processes with