Most small business owners are sleeping on what’s probably the biggest opportunity in digital marketing right now. You’re going to say “no, that’s not for me,” but hear me out.
I’m talking about being a guest on other people’s podcasts. Not running your own podcast – we all know the world has too many of those already. I mean appearing as an expert guest on shows that already have audiences.
For most podcasts, this only takes 15 minutes to one hour of your time. The host does most of the work, and you get to tap into their audience. Even if the podcast doesn’t have a huge following, it’s still worth it.
The Hidden Benefits of Podcast Guesting
Instant Video Content Creation
Do you know how hard it is to get decent video content for social media as a small business? You do one podcast and suddenly you have 10 short-form video clips and one long-form video you can post. Pretty much all podcasts now happen over video calls, so you’re automatically creating visual content.
Natural Backlink Opportunities
The host will post to all their platforms, and it’s common courtesy to link back to your website every time they share it. Getting natural backlinks for small businesses is incredibly difficult, but podcast appearances make it automatic.
Content Repurposing Gold Mine
You now have the transcript of the podcast, which is pure gold. Using AI, you can easily turn that transcript into a high-quality blog post and a series of social media posts. You’ve spent an hour of your time and done what would have otherwise taken dozens of hours or thousands of dollars.
The Marketing ROI of Podcast Appearances
Research shows that podcast guesting delivers “unbelievable access to a highly engaged audience” with far less effort than traditional content creation. Each episode can be repurposed into multiple content assets:
- Blog posts from the transcript for SEO benefits
- Short video clips for social media platforms
- Quote graphics and audiograms for visual content
- Email newsletter content to engage your list
- Authority building through “as seen on” mentions
The numbers speak for themselves. Large language models convert users to customers at about 8 times the rate of traditional search engines, and podcast content performs similarly well because listeners spend 20-40 minutes engaging with your expertise.
How to Get Booked on Podcasts
The Easy Way: PodMatch
I had no idea how simple this was until I signed up for PodMatch.com. It’s like a dating app for podcasts – guests and hosts create profiles, and their AI system suggests matches.
PodMatch uses AI to scan guest profiles against host needs, sending match suggestions every few hours. The platform includes integrated messaging and scheduling, so you never have to leave the platform to book an interview.
I signed up this week and already have a handful of podcasts scheduled. That’s why I’m now recommending this to all my clients.
Other Platform Options
While PodMatch is my top recommendation, there are several other services worth considering:
- Talks.co – A newer AI-driven service with video profile pitches
- MatchMaker.fm – Established free and paid platform with searchable database
- PodcastGuests.com – Straightforward directory with weekly email alerts
- Niche Facebook Groups – Free communities like “Need A Guest” for quick connections
No single platform covers every show, so many experts suggest using multiple tools to maximize exposure.
Creating Your Podcast Guest Profile
Your guest profile is essentially a mini press kit. Key elements include:
Professional Photo
A clear, high-quality headshot builds immediate trust. This is often the first thing hosts see.
Compelling Bio
Focus on expertise and accomplishments relevant to the topic, not your entire life story. Write in third person and center it on the idea you teach, not just your credentials.
Suggested Topics and Questions
List 3-6 topics you can speak on, phrased as compelling titles. Consider providing specific example questions to help hosts prepare and ensure valuable conversations.
Media Appearances
Include previous podcast appearances or media mentions as social proof that you’re a practiced guest.
Contact Information
Make it easy for hosts to reach you and verify your background through website and social media links.
Is Paying for Podcast Booking Worth It?
PodMatch’s standard plans run roughly $32-$64 per month for guests. The ROI comes from efficiency and amplification – it saves weeks of research time and plugs you into a larger pool of shows than you’d find manually.
User reviews suggest substantial results, with some guests reporting matches with 50+ podcasts and daily new prospects. Even at a modest rate of 2-4 interviews per month, the exposure can easily justify the subscription cost.
For a small business owner who values their time at $50/hour, skipping even 10 hours of outreach work monthly easily recoups the subscription fee.
Maximizing Your Podcast Content
The Content Multiplication Strategy
One podcast recording can become an entire content campaign:
- Transcribe the episode using services like Otter.ai or Descript
- Create a blog post from the transcript for SEO benefits
- Produce video content for YouTube and social platforms
- Extract short clips for social media (30-60 seconds each)
- Design quote graphics for Instagram, LinkedIn, and Twitter
- Write newsletter content summarizing key insights
- Create infographics from data or processes discussed
The “1-to-10” Formula
From one 45-minute interview, you can create:
- A full blog post (5-10 minute read)
- A complete video episode
- Several short video clips
- Multiple quote images or audiograms
- At least one email newsletter
- Possibly an infographic or case study
This systematic approach turns a single hour investment into weeks of content across multiple channels.
Why This Works in 2025
Podcast guesting is the highest-leverage marketing activity you can engage in this year. You need to get yourself out there and build a personal brand – this is the easiest way to do it.
The algorithms reward authentic, human-generated content, and podcast interviews provide exactly that. While AI can help with content creation, people are craving genuine human connections and expert insights that only come from real conversations.
Getting Started Today
Stop making excuses. If you’re serious about growing your business through content marketing, podcast guesting should be your first priority. The barriers to entry are lower than ever, the tools are available, and the ROI is proven. Sign up for a platform like PodMatch, create your guest profile, and start building the marketing engine that will transform your business visibility. The question isn’t whether you should be doing podcast guesting – it’s why you haven’t started already.
Ready to build a comprehensive digital marketing strategy that includes podcast guesting and content repurposing? Contact TJ Digital for a free audit of your current marketing efforts and learn how we can help amplify your brand across all channels.