Is SEO Dead? The Truth About AI’s Impact on Search in 2025
People have been asking “Is SEO dead?” for years, but this time the question has more weight because of AI. The short answer is that SEO is partially dying, but not entirely. Whether this affects your business depends entirely on how you make money from search traffic. If your website exists primarily to generate ad […]
Will AI Kill SEO? Here’s What’s Actually Happening to Search in 2025
AI is eating up Google search traffic really quickly. Google’s rolling out AI mode, and as people realize how good Gemini is, that’s going to take away even more traffic. While Google will be fine, if you rely on Google search traffic, you might not be. The short answer: No, AI won’t kill SEO – […]
AI Video Generators in Advertising: Should Businesses Use Them?
AI video generators can create ad content in hours instead of weeks, at a fraction of traditional production costs. But before you ditch your video team, you need to understand when AI video works—and when it backfires. The short answer: AI video works well for specific use cases like stock footage replacement and playful content, […]
How AI Will Change Digital Marketing for Small Businesses by 2027
By 2027, AI will fundamentally reshape how small businesses attract customers. AI algorithms will likely drive more leads than word-of-mouth for most small businesses, creating a shift from winner-take-all marketing to a system where AI surfaces the most relevant content for each user’s specific needs. No one knows exactly what digital marketing will look like […]
Adapting Content Strategy in the Age of AI-Generated Content
AI-generated content has flooded the internet, creating a paradox for small business owners. While 87% of marketers now use AI to create content, audiences are increasingly skeptical of content that feels automated and inauthentic. The key to success isn’t choosing between AI and human content—it’s learning to use both strategically. Here’s what small business owners […]
What to Do When ChatGPT Isn’t Giving the Correct Output
ChatGPT gives wrong answers, ignores your instructions, or delivers irrelevant output 30% of the time—and it’s not always the AI’s fault. When ChatGPT fails to deliver what you need, the solution isn’t arguing with it for 30 minutes. The problem is almost always ambiguity in your prompts or accumulated confusion from previous exchanges in the […]
WordPress vs Webflow: Which Platform is Better for SEO?
WordPress remains the superior choice for small business SEO, despite common misconceptions about code bloat affecting search rankings. While Webflow generates cleaner code, WordPress offers unmatched optimization tools, faster development timelines, and a plugin ecosystem that saves thousands in SEO costs. The reality is that slight code overhead rarely impacts SEO rankings as long as […]
What is Context Engineering and How Is It Different from Prompt Engineering?
Context engineering is the skill of providing all the necessary context for large language models (LLMs) to perform specific tasks effectively. Unlike prompt engineering, which focuses on crafting the perfect single instruction, context engineering involves designing the entire information environment that an AI sees before generating a response. The distinction matters because modern AI systems […]
What to Look for When Hiring an SEO Agency or Consultant
Most businesses approach hiring an SEO provider like they’re buying a commodity service. They assume all SEO agencies essentially offer the same thing, with only minor differences in price and quality. This couldn’t be further from the truth. After 16 years in SEO, I’ve seen this misconception cost small businesses thousands of dollars. The reality […]
Best AI Tools for Time-Saving in Business & Content Creation
You’re wasting several hours every week on tasks that AI could handle both better and faster. The problem isn’t that these tools don’t exist—it’s that most business owners don’t know about them. Here are five AI tools that will save you significant time on content creation, document design, and business processes. These aren’t the obvious […]