What Jobs Will AI Replace?
AI is already as good as or better than the average entry-level employee at many white-collar tasks. Graphic design, copywriting, software development, and marketing strategy. For routine work in these fields, AI performs at a level that matches or exceeds what you’d expect from a new hire. But here’s what most people miss: AI isn’t […]
Why Most SEO Agencies Can’t Actually Help You Rank in AI
Every SEO agency is now claiming they’ll help you rank in large language models. But when you look at their actual plan for doing this, almost none of them are doing anything that will move the needle. Most are just relabeling old SEO tactics as “GEO” or “AIO” and hoping you don’t notice. Here’s the […]
Why You Should Ignore the “ChatGPT Gets 10% of Search” Claim
ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. That number is promotional, not analytical. But there’s a real insight buried underneath the hype: the way people find businesses online is changing fundamentally. Business owners who understand this shift can position themselves to win. Let me break down […]
Will Google Beat ChatGPT? Why OpenAI Declared “Code Red”
Reports have emerged that Sam Altman called for a “code red” inside OpenAI. The reason: Google’s Gemini has them worried about the future of ChatGPT. And honestly, they’re right to be worried. Gemini 3 crushed most of the benchmarks when it released. While there are still areas where other models perform better, Gemini is now […]
What Company Data Should You Share With AI?
If you’re using AI for work, you need to give it context about your business. All the major platforms understand this. ChatGPT, Claude, and Gemini have all made it easy to connect things like Google Drive. But there’s a problem I keep seeing. At least once a week, someone tells me they’ve connected Google Drive […]
Why ChatGPT Can’t Explain Its Own Recommendations
When you ask ChatGPT why it recommended your competitor instead of you, the response you get isn’t some secret peek behind the curtain. It’s just a summary of generic marketing advice that already exists online. ChatGPT doesn’t have any special insight into how it works. At least once a week, someone sends me a conversation […]
How to Influence AI Citations: The Only GEO Tactics That Actually Work
If you want your company or brand to be recommended by large language models, you need to track the pages and websites they cite. That’s the entire game right now. When someone asks ChatGPT or Perplexity for a recommendation, those AI models search the web and read pages before giving their answer. If the pages […]
Claude 4.5 Opus vs Gemini 3 vs ChatGPT: Which AI is Best for Work?
Anthropic recently released Claude 4.5 Opus, and it’s changed how we use AI at our agency. Here’s the short version: Claude 4.5 Opus is best for complex analysis and strategy when you’re providing the context. Gemini 3 is best for research and retrieving information from the internet. Claude 4.5 Sonnet is best for natural writing […]
ChatGPT Shopping Research vs Google AI Shopping: Which is Better?
OpenAI and Google are both trying to create the best AI shopping experience. They’ve taken very different approaches. ChatGPT’s Shopping Research offers a deep, conversational process for complex purchases. Google’s AI Shopping prioritizes speed and reliability. For most users, Google will deliver a better experience because it has the better algorithm. ChatGPT’s search logic is […]
Do Businesses Need to Use AI? Why You Can’t Ignore It Any Longer
Yes, businesses need to use AI. What was once optional has become a necessity. The release of Google’s Gemini 3 and Nano Banana Pro represents the biggest leap forward in AI since ChatGPT launched, and it immediately changes how businesses work, compete, and find customers. Companies that ignore AI are now operating at a serious […]