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Why You Should Ignore the “ChatGPT Gets 10% of Search” Claim

Split-screen image showing Google search results on the left and a ChatGPT conversation on the right, with a magnifying glass in the center symbolizing modern search evolution.

ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. That number is promotional, not analytical. But there’s a real insight buried underneath the hype: the way people find businesses online is changing fundamentally. Business owners who understand this shift can position themselves to win. Let me break down […]

Will Google Beat ChatGPT? Why OpenAI Declared “Code Red”

Split-screen image showing Google AI on the left and ChatGPT with a "Code Red" alert on the right

Reports have emerged that Sam Altman called for a “code red” inside OpenAI. The reason: Google’s Gemini has them worried about the future of ChatGPT. And honestly, they’re right to be worried. Gemini 3 crushed most of the benchmarks when it released. While there are still areas where other models perform better, Gemini is now […]

What Company Data Should You Share With AI?

Illustration of an AI robot looking confused between a chaotic filing cabinet overflowing with papers and an organized stack of labeled digital folders.

If you’re using AI for work, you need to give it context about your business. All the major platforms understand this. ChatGPT, Claude, and Gemini have all made it easy to connect things like Google Drive. But there’s a problem I keep seeing. At least once a week, someone tells me they’ve connected Google Drive […]

Why ChatGPT Can’t Explain Its Own Recommendations

Digital illustration of three browser windows labeled ChatGPT, Gemini, and Perplexity showing ranked citation lists, with a magnifying glass highlighting a URL

When you ask ChatGPT why it recommended your competitor instead of you, the response you get isn’t some secret peek behind the curtain. It’s just a summary of generic marketing advice that already exists online. ChatGPT doesn’t have any special insight into how it works. At least once a week, someone sends me a conversation […]

How to Influence AI Citations: The Only GEO Tactics That Actually Work

Illustration of ChatGPT, Gemini, and Perplexity browser windows showing citation lists with a magnifying glass highlighting a URL

If you want your company or brand to be recommended by large language models, you need to track the pages and websites they cite. That’s the entire game right now. When someone asks ChatGPT or Perplexity for a recommendation, those AI models search the web and read pages before giving their answer. If the pages […]

Claude 4.5 Opus vs Gemini 3 vs ChatGPT: Which AI is Best for Work?

Illustration of four robots around a table, each representing different AI tasks like analysis, research, writing, and coding

Anthropic recently released Claude 4.5 Opus, and it’s changed how we use AI at our agency. Here’s the short version: Claude 4.5 Opus is best for complex analysis and strategy when you’re providing the context. Gemini 3 is best for research and retrieving information from the internet. Claude 4.5 Sonnet is best for natural writing […]

ChatGPT Shopping Research vs Google AI Shopping: Which is Better?

Split-screen image showing ChatGPT’s chat-based shopping research on the left and Google AI’s product comparison table on the right.

OpenAI and Google are both trying to create the best AI shopping experience. They’ve taken very different approaches. ChatGPT’s Shopping Research offers a deep, conversational process for complex purchases. Google’s AI Shopping prioritizes speed and reliability. For most users, Google will deliver a better experience because it has the better algorithm. ChatGPT’s search logic is […]

Do Businesses Need to Use AI? Why You Can’t Ignore It Any Longer

AI hologram above laptop in modern office with construction site in background

Yes, businesses need to use AI. What was once optional has become a necessity. The release of Google’s Gemini 3 and Nano Banana Pro represents the biggest leap forward in AI since ChatGPT launched, and it immediately changes how businesses work, compete, and find customers. Companies that ignore AI are now operating at a serious […]

AI Generalists Will Replace Specialists in 2026

AI generalist holding a glowing tablet surrounded by icons representing multiple skills like coding, design, analytics, and strategy.

AI has officially killed the typical specialist. If you do one thing well, you now have to be really good at it to outperform AI. Modern AI models can draft marketing copy, generate web layouts, and write code in minutes. The work that once took a specialist days now takes AI hours. Unless you’re among […]

How to Make Marketing Videos for Business (2026 Guide)

Businessman recording himself with a smartphone outdoors, smiling at the camera, with the words “RECORD. REPURPOSE. REACH.” displayed beside him.

If you’re a business owner, you should be making videos. Short-form video is the most effective form of marketing right now, and it’s easier than you think. You can record a video like this in less than 20 minutes. That single video can then be repurposed into 10 pieces of high-quality content. This isn’t just […]