How Businesses are Tricking ChatGPT into Recommendations (2025)

Business owners have discovered a surprisingly simple way to manipulate ChatGPT into recommending their services: hiding invisible instructions directly on their websites. These “prompt injection” tactics exploit how large language models retrieve and process web content, allowing companies to secretly influence AI recommendations without users ever knowing. The technique involves embedding hidden text prompts like […]
AI Automations Are a Waste of Time: Why AI Workflows Beat Complex Automation

AI automations are mostly a huge waste of time. That’s not just an opinion—it’s the reality for most businesses trying to automate complex processes with tools like N8N and Make.com. While these platforms promise to automate your entire workflow, the truth is simpler: AI workflows with human oversight deliver better results with less hassle than […]
The Best AI Use Case for Small Business Marketing in 2025

If you’re a small business owner who’s tried using AI for marketing and thought “this is terrible,” you’re absolutely right. Most AI output is genuinely awful. But here’s the thing – while 90% of AI-generated content is unusable, there’s one specific use case that consistently produces high-quality results. After working with hundreds of small businesses […]
Don’t Spend a Dollar on Marketing Before Doing This

I’ve seen too many small business owners waste thousands of dollars on marketing campaigns that generate zero leads. The problem isn’t usually the ads themselves—it’s that they haven’t handled the marketing foundations first. Before you spend a single dollar on Google Ads, Facebook campaigns, or any other marketing, you must have three critical elements in […]
Who Will Create Content for AI to Train On? Why Original Content Won’t Disappear

A common concern among content creators and business owners is that AI will eventually cannibalize itself. The theory goes like this: as AI-generated content floods the internet, people will stop creating original content, leaving AI models without fresh material to train on. This would supposedly harm both the AI companies and the overall quality of […]
Why Industry Experience Is the Most Underrated Quality When Choosing a Marketing Agency

When evaluating marketing agencies, most business owners focus on price, services offered, or portfolio quality. But there’s one factor that can dramatically impact your results that gets overlooked: industry-specific experience. An agency that understands your market can deliver better campaigns faster, while a generalist agency will spend months learning what an industry specialist already knows. […]
All Small Business Owners Should be On YouTube

If you’re a small business owner, you should be on YouTube. It’s the most effective form of organic marketing available right now, and here’s why: while almost all text content today is created by AI, almost none of your competition is on YouTube. This creates a massive opportunity for businesses willing to create long-form video […]
5 Things You Need To Know Before Paying for SEO

Choosing an SEO agency can feel overwhelming. You see prices ranging from $300 to $30,000 per month, agencies promising guaranteed results, and conflicting advice about whether SEO is even worth it anymore. After 16 years in SEO and hundreds of conversations with business owners who weren’t sure if their agency was delivering results, I’ve identified […]
Google Announces Web Guide: The Next Step Toward AI-Powered Search

Google just announced Web Guide, and it’s happening faster than anyone expected. This experimental feature represents phase two of Google’s plan to replace traditional search results with AI-powered answers. For business owners and anyone with a website, this changes everything about how people will find your content online. Web Guide shows search results that fall […]
What Can ChatGPT Agent Do? A Complete Business Guide for 2025

ChatGPT Agent is OpenAI’s new autonomous assistant that can “think and act” using built-in tools like web browsers, spreadsheets, and coding terminals. Released in July 2025, it can handle multi-step tasks end-to-end with minimal user input. The agent excels at spreadsheet automation, data analysis, and document creation, but it’s still experimental with reliability limitations that […]