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Blog Content is Not Dead

Illustration of three web browser windows labeled Pricing, Comparison, and Calculator, each displaying simplified content elements like dollar signs, checkmarks, and number input fields, representing popular blog content types.

Blog content is not dead. Certain types of blog posts are actually getting more traffic from search engines right now than they were in 2023. I can prove it with data from Siege Media’s recent study. While everyone’s declaring blogs obsolete, the numbers tell a different story. The real shift is in which types of […]

ChatGPT Atlas & The Browser Wars: What It Means for Your Business in 2025

Futuristic web browser interface with AI circuitry, featuring floating logos of ChatGPT Atlas, Perplexity Comet, and Google Chrome with Gemini above the interface, set against a dark digital background with glowing light beams.

OpenAI just announced ChatGPT Atlas, their own web browser. The browser wars are officially underway. This matters because whoever controls the browser controls how billions of people find information and make purchasing decisions. Right now, Chrome dominates with roughly 65-70% of global browser usage. But OpenAI, Perplexity, and Google are all fighting to own the […]

How AEO Can Put You in the Top 2%

Illustration of a glowing "2%" standing on a hill under a circuit-patterned AI sky, with fog-covered crowds below and a futuristic grid landscape in the background.

Right now, only about 2% of businesses are making a significant investment in AI Engine Optimization (AEO). That means 98% of your competition isn’t even participating in what’s shaping up to be the biggest shift in digital marketing since Google SEO. This creates a rare window of opportunity where early adopters can claim prime visibility […]

How Case Studies Get You Recommended by AI and Search Engines

Open laptop displaying a case study document with charts and a "50%" statistic, set on a wooden desk, with a glowing AI brain icon connecting to Google and ChatGPT logos in the background.

I’ve been doing SEO for 16 years, and until six months ago, I never prioritized case studies. They were nice to have for conversion rate and social media, but they never drove traffic from search engines. That’s changed. Case studies are now among the most effective ways to be recommended by AI platforms like ChatGPT […]

How Local SEO Companies Rip You Off

Illustration of a business storefront on a Google Maps pin next to a trash can filled with flying dollar bills, symbolizing wasted money.

If you’re a local business, your Google Business Profile is probably more important than your website. That’s why paying a company $500 a month to manage it seems like a smart investment. But it’s not. These companies are ripping you off. To be clear, I’m not talking about all local SEO agencies. A good SEO […]

How to Win at Agentic Commerce in 2025

ChatGPT interface displaying product recommendations including shoes, a smartwatch, and earbuds, with a shopping cart icon and PayPal and Shopify logos in the background.

PayPal just announced a partnership with ChatGPT. Agentic commerce has officially begun. Very soon, people will be able to buy products directly through ChatGPT because of this integration. If you have any kind of e-commerce business, this is a major opportunity. Right now, most businesses don’t even know this is happening. The ones who get […]

How Top 10% SMBs Market Themselves

A man smiling while being recorded on a smartphone in a retail store, with TikTok, Instagram, and YouTube logos floating around the screen.

The top 10% of small businesses are marketing completely differently than everyone else. They’re building trust faster, getting more customers, and spending less on ads. The strategy? They put a real person at the front of their business instead of hiding behind a logo. They show up consistently across multiple platforms. And they create content […]

Is Content Quality a Ranking Factor?

A split-screen illustration showing a computer screen with a document and quill icon on the left, and a person clicking a red back arrow from a search results page on the right, symbolizing user behavior and pogo-sticking.

Content quality is not a direct ranking factor in Google’s algorithm. Google doesn’t read your content to grade the quality of your writing. ChatGPT isn’t trying to evaluate your content quality at all. Google measures user behavior as a proxy for quality. The primary signal they track is pogo-sticking (when someone clicks your result, then […]

Make ChatGPT Think Your Content is Fresh

Illustration of a web page labeled “2025” with a calendar icon and pencil, symbolizing updated online content. The ChatGPT logo appears in the background.

ChatGPT is way more likely to cite content published in the last three months, six months, or at least this year. Google also loves fresh content, but ChatGPT really loves it. If you want to be cited by large language models, you need fresh content or at least content that ChatGPT thinks is fresh. Here’s […]

Making Videos is Easier than You Think

A man records a video using a smartphone on a tripod in a cozy home office, with a coffee mug, notepad, and open laptop on the desk.

Video is the easiest form of marketing. Most business owners think video requires too much time, money, or skill. But this is exactly how your competitors feel too, which is why video gives you such an unfair advantage. There’s less competition, and algorithms are pushing video harder than any other content format right now. Why […]