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ChatGPT 5.1 vs Claude vs Gemini: Which AI Tool to Use for Work in 2025

Illustration showing stylized avatars for ChatGPT, Claude, and Gemini, each with distinct icons and labels, surrounding a central desk with a laptop.

ChatGPT 5.1 is out. It’s doing what OpenAI promised 5.0 would do. But here’s the thing: I maintain subscriptions to ChatGPT, Claude, and Gemini because each is the best at different tasks. About 70% of my work happens in Claude. Each model has distinct strengths. ChatGPT excels at research and information retrieval. Claude produces the […]

How to Rank in ChatGPT: Why You Should Include the Year in Your Page Titles

A flat-style digital illustration of a web browser window displaying the title “Top Services in 2025” with the year in bright orange. Background features subtle AI-themed icons including a robot, magnifying glass, and bar chart, all in a minimalist blue color palette.

The simplest way to increase your visibility in ChatGPT is to add the current year to your page titles. Large language models append the year to their search queries to find recent content. By including “2025” in your H1 and meta title, you directly match these AI queries and signal freshness. Your title is the […]

How to NOT Get Ripped Off by a Marketing Agency

A magnifying glass hovers over a document labeled "Marketing Agency Report," revealing red question marks and warning flags beneath the surface. Shadowy office figures in suits sit at desks in the background.

Hiring a marketing agency is expensive and risky. You’ll depend on them for lead generation, ad spend, and your brand reputation. To avoid getting ripped off, focus on three things: verify the founder or strategist is actively doing marketing (not just managing), demand they track real business metrics like leads and customer acquisition cost (not […]

What People Get Wrong About AIO/GEO

Infographic showing the contrast between traditional SEO and AIO/GEO in 2025, with a search bar, AI brain icon, and sources like citation, directory, and forum.

There’s a lot of conflicting information about how to rank in ChatGPT and other AI search platforms. Just this week, I’ve seen people say that ChatGPT hates press releases. In my experience, they love press releases. I’ve heard that ChatGPT never cites Reddit and that ChatGPT is always citing Reddit. Another person I respect said […]

What Jobs Will AI Replace? A Digital Marketing Agency Owner’s Perspective (2025)

Split-screen illustration showing a robot arm handing a document to a seated professional on the left, and the same professional reviewing a paper with a red pen on the right, in a modern office setting.

AI is transforming entry-level white-collar jobs, but it’s not simply eliminating them. AI can already match or exceed the average entry-level worker at tasks like graphic design, copywriting, software development, and marketing strategy. However, AI can’t yet handle the context awareness and autonomous decision-making required to fully replace human workers. Instead, the nature of these […]

Gemini 3: The New Most Powerful Model?

Split-screen illustration of a humanoid robot doing digital tasks on a computer and a human reviewing AI-generated content, representing AI's impact on entry-level jobs.

Google’s Gemini 3.0 represents a significant leap forward in AI capabilities. Based on leaked benchmarks and the official model card, this model outperforms its predecessor across multiple metrics and rivals leading competitors like GPT-5.1 and Claude 4.5. But the real story isn’t just about benchmark numbers. It’s about what Gemini 3.0 means for the future […]

Is AI Use Being Normalized? The Future of AI in the Workplace

A professional man in a suit reviewing a document while sitting at a modern office desk, with a laptop displaying a chatbot interface and a digital AI icon on a screen in the background.

AI use in the workplace is becoming normalized, but the conversation is shifting. A year ago, getting caught using ChatGPT to draft an email felt universally embarrassing. Today, the question isn’t whether you used AI. It’s how you’re using it. My prediction: within a few years, using AI to sharpen your writing or work more […]

Why ChatGPT Traffic Converts at 23x the Rate of Google Search

Split-screen digital illustration showing a user browsing traditional Google search results on the left and interacting with a ChatGPT interface recommending a product with a 'Visit Site' button on the right.

Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website. While conversion rates vary by industry, I’ve seen multiple studies on this, and the lowest I’ve encountered shows about eight times the conversion rate of traditional search. The reason is […]

Ranking in ChatGPT: What Actually Works

Illustration of a robotic hand pointing at a highlighted webpage on a computer screen, featuring a comparison table and star ratings, with the text "Ranking in ChatGPT: What Actually Works in 2024" at the top.

Getting recommended by ChatGPT isn’t as hard as recent studies make it seem. While data shows that 67% of ChatGPT’s citations come from “unreachable” sources like Wikipedia, this statistic is misleading for businesses. For commercial queries where someone is looking for a product or service recommendation, nearly all citations are influenceable through strategic content creation. […]