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Yelp’s AI Answering Service: Should Small Businesses Use It in 2025?

Illustration of a phone handset connected by a waveform to a glowing AI brain icon, with a small storefront silhouette in the corner, on a blue tech-themed background.

Yelp just launched their AI answering service for small businesses, and it’s getting attention for good reason. This AI can answer your phone when you can’t, handle common questions, and even book appointments. Based on their demo, it sounds realistic with minimal delay and actually looks pretty useful. The system only kicks in when calls […]

The Only Way to Build Trust Online in 2025

Person recording a selfie-style video with a smartphone and ring light in a well-lit home office setup.

Video marketing is the only way to genuinely build trust with potential customers online without having direct, one-on-one conversations with them. Research shows that people remember 95% of a message from a video versus only 10% from text, and 90% of consumers say honesty and transparency from brands are crucial to their purchasing decisions. As […]

AI is Replacing Digital Marketers in 2025, Starting with Meta Ads

Futuristic robot managing a digital advertising dashboard in a dim office with empty chairs in the background.

Meta just dropped a bombshell: by 2026, AI will completely run your Facebook ad campaigns. You’ll simply tell Facebook your brand goals, and it will handle everything – the creatives, ad copy, and targeting. If you’re thinking, “Sure, but AI-generated ads are terrible,” you haven’t been paying attention to how effective these systems have become. […]

There Are No AI Optimization Experts in 2025 – Here’s What You Need to Know

A person stands at the entrance of a glowing circuit-board maze labeled with SEO, AIO, GEO, and LLMs.txt under a cloudy sky filled with AI icons.

AI optimization is everywhere right now. Whether you call it AI SEO, GEO (Generative Engine Optimization), AIO, or any other acronym, one thing is clear: no one is truly an expert yet. This industry is brand new and changing so rapidly that anyone claiming to have all the answers is probably trying to sell you […]

Who Else SEO Isn’t Right For: When to Skip Search Optimization in 2025

Illustration of a fork in the road with directional signs labeled "SEO" and "Outbound Marketing", showing SEO leading to a winding road with search engine icons and outbound marketing leading to a fast highway with social media and ad symbols.

Search engine optimization gets treated like a magic solution that every business needs. But that’s not true. SEO only works when people are actively searching for what you offer. If they’re not, you’re wasting time and money on the wrong strategy. The determining factor is simple: Are people currently going to Google and searching for […]

Why Certain Marketing Tactics Are Working Too Well in 2025

Digital interface with three panels showing AI-generated email personalization, a chatbot responding on a short-form video, and a Reddit thread with subtle AI bot indicators, all connected by glowing lines on a dark tech background.

Three digital marketing tactics are working so effectively right now that they’re literally going to break the internet. I know that sounds hyperbolic, but once you understand how these methods work and where they’re headed, you’ll see why our current online ecosystem can’t survive them. These tactics are having a moment – and that moment […]

How AI is Removing Our Free Will: The Hidden Cost of Convenience

Silhouette of a person connected by digital threads to glowing icons of GPS, Netflix, healthcare, and shopping in a circuit board-themed background.

We’re living through the largest transfer of decision-making power in human history, and most of us don’t even realize it’s happening. From choosing what to watch tonight to making major financial decisions, artificial intelligence algorithms are quietly taking over choices we once made ourselves. This isn’t some distant dystopian future—it’s our reality right now. The […]

The Future of Customer Service: Why AI Will Answer Most Business Calls Within a Year

Modern office phone on a desk with a glowing AI waveform above it and a 24/7 sign in a small business setting.

AI customer service has been a running joke for years. We’ve all suffered through clunky phone trees and chatbots that couldn’t understand basic requests. But we’ve reached a turning point. My prediction: within a year, you’ll more often talk to an AI than a human when calling a business. The technology has quietly become good […]

Basic On-Page SEO for a Local Business: 3 Essential Steps

Illustration of a local storefront with a location pin, a webpage showing a checklist, and a magnifying glass over the word SEO

I’m going to show you exactly how to optimize a webpage for local search in less than 10 minutes. I’ve been doing SEO for over 15 years now, and optimizing a webpage is much easier than a lot of SEOs want you to think. If you have the budget, I do think it makes sense […]