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Why SEOs Are Disagreeing More Than Ever in 2025

Split-screen illustration showing SEO experts in discussion on the left and a search engine with an AI-generated answer box on the right.

If you’ve talked to multiple SEO professionals recently, you’ve probably noticed something: they don’t always agree. In fact, they might give you completely different advice about the same problem. This isn’t because some SEOs are incompetent. The reality is that SEO has become more complex and opaque over the past few years. Google’s algorithm updates […]

Why Your Website Isn’t Ranking in Google (And How to Fix It)

Illustration of a laptop showing a Google search for “window tint near me,” with a magnifying glass highlighting the top search result on the screen.

Nearly every business makes the same fundamental mistake with their website—one that directly prevents them from ranking in Google search. The issue isn’t technical SEO or backlinks. It’s simpler and more common: businesses create pages based on what they do instead of what people actually search for. When you get this wrong, you’re disqualifying yourself […]

Will Sora 2 Replace Real Human Videos in 2025?

Split-screen image showing a humanoid robot recording video in a futuristic blue-lit studio on the left, and a human man speaking warmly to a camera in a cozy home setting on the right, illustrating the contrast between AI-generated and real human video content.

No, Sora 2 won’t replace real human videos. In fact, human-made video content is about to become more valuable than ever. While AI video tools like Sora 2 can now create remarkably realistic footage, audiences are already showing signs of fatigue with generic AI-generated content. The result? Videos featuring real people will carry more weight […]

Your ChatGPT Prompts Are Worth Money: Why LLM Prompt Data Matters in 2025

Illustration of a glowing speech bubble with dollar signs emerging from a laptop screen, symbolizing the monetary value of AI chat prompts, set against a dark blue digital background with network lines.

Your ChatGPT conversations are worth money. Every question you type into ChatGPT or other AI assistants contains valuable information that businesses want. There’s now a multimillion-dollar industry built around collecting and analyzing what people ask these AI tools. This article explains why your prompts matter, who wants them, and what this means for how you […]

Optimizing a Google Business Profile: The Complete Guide for Higher Local Rankings

Illustration of a computer screen showing a highlighted Google business listing next to a magnifying glass over a map with a red location pin.

A well-optimized Google Business Profile can dramatically increase your local visibility and bring in more customers. After optimizing over a thousand business profiles, I’ve seen businesses jump from page three to the top of local search results by following the right strategies. The most impactful optimizations focus on your business name, primary category, and review […]

Why Human Intelligence Matters More Than Ever in the Age of AI

Glowing white brain surrounded by digital neural pathways on a dark blue circuit-like background.

Shortly after ChatGPT’s release, many believed AI would level the intelligence playing field—that everyone would become equally smart since we all have access to the same powerful tools. But the opposite is happening. As AI systems become more sophisticated, human intelligence isn’t becoming less important—it’s becoming absolutely essential. The most successful people and businesses are […]

How I Get Clients From Video Without Going Viral

Person creating video content at a desk with a webcam and microphone, modest video views on screen, and viewer engagement icons in the background.

I want to share something that might surprise you: 90% of my clients have come from YouTube and TikTok over the past year, even though most of my videos get less than a thousand views. You don’t need to go viral to get customers from video. You just need to understand how to use video […]

Best Strategy for Ranking in LLMs (ChatGPT, Claude, Gemini) in 2025

Illustration of a person standing confidently on a large book labeled "AUTHORITY," surrounded by icons for ChatGPT, Claude, and Gemini, with a digital network background.

Right now, there are about a dozen ways to trick ChatGPT into recommending your business. Hidden prompt injections, spammy press releases, fake top-10 lists posted on obscure social media channels. But here’s the truth: these tricks won’t last. The best long-term strategy for getting recommended by large language models like ChatGPT, Claude, and Gemini is […]

GPT-5 Is Here! What Business Owners Need to Know

Digital illustration of a glowing AI brain connected to data streams and business icons, including charts and graphs, representing AI-driven decision-making in a modern blue-toned interface

OpenAI just released GPT-5, and it represents the biggest leap forward in AI usability since ChatGPT first launched. The most significant change is that you no longer have to manually select between different AI models – GPT-5 automatically chooses the best approach for each task. This means the average user will finally experience the full […]

How Businesses Should Be Using AI in 2025

A man in a suit interacts with a holographic AI assistant at a modern desk, selecting a "Train AI" icon among floating options like "Content" and "Documents" in a sleek, tech-driven office environment.

Most businesses know they could be getting more from AI, but they’re approaching it all wrong. The problem isn’t that AI can’t produce quality content for your business—it’s that most companies aren’t willing to invest the same effort into training AI that they would into training a new employee. Here’s the reality: if you’re willing […]