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SEO Might Be a Waste of Money for Your Business (2025)
SEO isn’t the right strategy for every business. If no one is searching for your product or service, investing in SEO won’t deliver results. For
Top SEO Advice from Google You Should Ignore
Here’s something most SEOs won’t tell you: Google’s official SEO advice often contradicts what actually works. It makes sense when you think about it. Google
URL Trick to Rank in Google + ChatGPT
Here’s what you need to know: keywords in your URL can help you rank in Google, and URL structure matters even more for ChatGPT. But
Website Content to Rank in ChatGPT in 2025
To rank in ChatGPT and other large language models (LLMs), you need three types of pages on your website: “best of” lists, comparison articles, and
What Will Marketers Do in 2027? The Rise of Digital Twins and Context Engineering
Digital marketing agencies as we know them will be obsolete by 2027. In their place, marketers will focus on building and maintaining “digital twins” –
When Will AI Ranking Matter More Than SEO?
The short answer: AI recommendations are already more valuable than traditional search traffic for many businesses, and by mid-2026, AI-driven traffic will likely surpass traditional