What ChatGPT Says When People Ask About You
People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them. The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m […]
Why ChatGPT Traffic Converts at 23x
Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show conversion rates at least 8 times higher than traditional search. The reason is simple: the entire buyer’s journey happens inside the chat conversation before anyone clicks through to your website. […]
Meta Announces Plan to Use Your AI Conversations for Targeted Advertising
Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This includes data collected through Meta’s AI chat features across WhatsApp, Messenger, Instagram, and notably, their Ray-Ban Meta smart glasses. If you’re outside the EU, UK, or South Korea, there’s no […]
Reddit Traffic from ChatGPT Dropped: What You Need to Know
In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source by ChatGPT across most industries. This shift reveals how volatile large language model citation patterns remain and what businesses need to do to stay visible in AI search results. What […]
URL Trick to Rank in Google + ChatGPT
Here’s what you need to know: keywords in your URL can help you rank in Google, and URL structure matters even more for ChatGPT. But there’s a catch that most SEOs won’t tell you. Despite what Google says publicly, having keywords in your URL helps with ranking. It’s not as powerful as your H1 title […]
When Will AI Ranking Matter More Than SEO?
The short answer: AI recommendations are already more valuable than traditional search traffic for many businesses, and by mid-2026, AI-driven traffic will likely surpass traditional search engine traffic entirely. But the real inflection point isn’t about total traffic volume. It’s about when AI referrals become more valuable than search engine clicks. That crossover is projected […]
Why AI Optimization Communities Are Essential in 2025
I’m writing this from Ottawa, where I’m meeting with some of the smartest SEO and AI optimization practitioners I know. I didn’t get invited here because I paid for a course or attended a conference. I’m here because I’m part of a community of people who are actually doing this work – running experiments, comparing […]
Is Prompt Engineering Still a Skill We Need in 2025?
Yes, prompt engineering is still essential—and it’s becoming more important as AI models get smarter. While basic questions work with simple prompts, complex tasks that produce professional-quality output require skilled prompting. The better the models get, the higher the skill ceiling becomes for what you can achieve with well-crafted prompts. When Prompt Engineering Seemed Like […]
Will Sora 2 Replace Real Human Videos in 2025?
No, Sora 2 won’t replace real human videos. In fact, human-made video content is about to become more valuable than ever. While AI video tools like Sora 2 can now create remarkably realistic footage, audiences are already showing signs of fatigue with generic AI-generated content. The result? Videos featuring real people will carry more weight […]
Your ChatGPT Prompts Are Worth Money: Why LLM Prompt Data Matters in 2025
Your ChatGPT conversations are worth money. Every question you type into ChatGPT or other AI assistants contains valuable information that businesses want. There’s now a multimillion-dollar industry built around collecting and analyzing what people ask these AI tools. This article explains why your prompts matter, who wants them, and what this means for how you […]