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The Best AI Use Case for Small Business Marketing in 2025

Illustration of a small business owner speaking into a microphone at a desk while AI-generated content flows from a video on a computer screen, with marketing icons in the background.

If you’re a small business owner who’s tried using AI for marketing and thought “this is terrible,” you’re absolutely right. Most AI output is genuinely awful. But here’s the thing – while 90% of AI-generated content is unusable, there’s one specific use case that consistently produces high-quality results. After working with hundreds of small businesses […]

Don’t Spend a Dollar on Marketing Before Doing This

Minimalist illustration of a digital dashboard on a monitor with floating icons representing a website, analytics chart, and smartphone notification.

I’ve seen too many small business owners waste thousands of dollars on marketing campaigns that generate zero leads. The problem isn’t usually the ads themselves—it’s that they haven’t handled the marketing foundations first. Before you spend a single dollar on Google Ads, Facebook campaigns, or any other marketing, you must have three critical elements in […]

Who Will Create Content for AI to Train On? Why Original Content Won’t Disappear

A person writing at a desk illuminated by warm light, with a digital background of binary code and text panels fading into the distance.

A common concern among content creators and business owners is that AI will eventually cannibalize itself. The theory goes like this: as AI-generated content floods the internet, people will stop creating original content, leaving AI models without fresh material to train on. This would supposedly harm both the AI companies and the overall quality of […]

Why Industry Experience Is the Most Underrated Quality When Choosing a Marketing Agency

Split-screen image showing a confused marketing team on the left in front of a whiteboard with jargon, and a confident marketer on the right presenting a clear strategy with industry-specific charts.

When evaluating marketing agencies, most business owners focus on price, services offered, or portfolio quality. But there’s one factor that can dramatically impact your results that gets overlooked: industry-specific experience. An agency that understands your market can deliver better campaigns faster, while a generalist agency will spend months learning what an industry specialist already knows. […]

All Small Business Owners Should be On YouTube

Small business owner recording a YouTube video at their desk with camera, ring light, and computer displaying a paused video thumbnail.

If you’re a small business owner, you should be on YouTube. It’s the most effective form of organic marketing available right now, and here’s why: while almost all text content today is created by AI, almost none of your competition is on YouTube. This creates a massive opportunity for businesses willing to create long-form video […]

5 Things You Need To Know Before Paying for SEO

Illustration of a business owner at a crossroads with signposts labeled Expectations, Guarantees, Strategy, Customization, and Involvement, set against a backdrop of SEO-related icons.

Choosing an SEO agency can feel overwhelming. You see prices ranging from $300 to $30,000 per month, agencies promising guaranteed results, and conflicting advice about whether SEO is even worth it anymore. After 16 years in SEO and hundreds of conversations with business owners who weren’t sure if their agency was delivering results, I’ve identified […]

Google Announces Web Guide: The Next Step Toward AI-Powered Search

Illustration of a glowing AI brain above a digital screen segmented into labeled clusters: Travel, Safety, Culture, and Tips.

Google just announced Web Guide, and it’s happening faster than anyone expected. This experimental feature represents phase two of Google’s plan to replace traditional search results with AI-powered answers. For business owners and anyone with a website, this changes everything about how people will find your content online. Web Guide shows search results that fall […]

What Can ChatGPT Agent Do? A Complete Business Guide for 2025

A robotic and human hand interacting with a holographic digital assistant interface in a futuristic office, with charts and document icons floating above a sleek desk.

ChatGPT Agent is OpenAI’s new autonomous assistant that can “think and act” using built-in tools like web browsers, spreadsheets, and coding terminals. Released in July 2025, it can handle multi-step tasks end-to-end with minimal user input. The agent excels at spreadsheet automation, data analysis, and document creation, but it’s still experimental with reliability limitations that […]

What Each LLM is Best At: A Complete Guide to Choosing the Right AI Model

Four stylized AI robot heads representing ChatGPT, Claude, Gemini, and Grok, each with unique visual elements like books, a pen, charts, and social media icons, set against a modern digital background.

Choosing the right AI model can save you hours of work and dramatically improve your results. After using ChatGPT, Claude, Gemini, and Grok daily for my digital marketing agency, I’ve discovered each has distinct strengths that make them better suited for specific tasks. If you’re wondering which AI subscription is worth your money, or why […]

How to Add a Video to Your Homepage: The Complete Guide for Small Businesses

Small business owner recording a video on smartphone at desk in a bright, tidy home office.

You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors and gain their trust more effectively than a homepage video. Here’s what this guide covers: the three-part structure that works (origin story, testimonials, call to action), why authenticity beats production value, […]