Facebook Twitter Linkedin Tiktok
Get an Audit

Keyword Research is Overrated: A Better SEO Strategy for 2025

Split-screen illustration showing a cluttered desk with keyword tools and question marks on the left, and a clean computer screen displaying Google Search Console data with a magnifying glass highlighting impressions on the right.

If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But after 16 years doing this work, I can tell you that keyword research has two critical limitations that make it the wrong starting point for most established websites. There’s a […]

3 Marketing Tactics That Work Dangerously Well in 2025

Holographic icons representing AI-powered marketing tactics: a blue envelope for cold email outreach, a blue chatbot in a play button for video automation, and an orange Reddit alien with signal waves for strategic engagement, all floating above a dark digital dashboard.

Three digital marketing tactics are so effective right now that they might fundamentally change how the internet works. These methods – AI-powered cold email, short-form video with chatbot automation, and strategic Reddit engagement – share something important: they all get better as AI improves, and they all have steep learning curves that keep most marketers […]

Meta Announces Plan to Use Your AI Conversations for Targeted Advertising

Digital illustration showing a human face composed of chat bubbles and data streams flowing into the Meta logo, surrounded by icons for Facebook, Instagram, and WhatsApp, with an outline of Ray-Ban smart glasses in the background.

Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This includes data collected through Meta’s AI chat features across WhatsApp, Messenger, Instagram, and notably, their Ray-Ban Meta smart glasses. If you’re outside the EU, UK, or South Korea, there’s no […]

Most Organic Social Media is a Waste

Split-screen showing contrast between generic social media posts and authentic personal video content. Left side displays dull, templated posts on a computer screen; right side shows a smiling man recording a video on his phone with social media icons floating around him.

You should not pay an agency to handle your organic social media entirely. This isn’t just opinion. The data is clear: generic, outsourced social posts rarely build a following and almost never drive meaningful engagement. The problem isn’t social media itself—it’s how most businesses are using it. Here’s what actually works: spend 15 minutes a […]

Reddit Traffic from ChatGPT Dropped: What You Need to Know

Chart-style illustration showing Reddit’s traffic decline from ChatGPT alongside rising citations for Wikipedia, TechRadar, and review platforms, symbolizing shifting AI citation trends.

In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source by ChatGPT across most industries. This shift reveals how volatile large language model citation patterns remain and what businesses need to do to stay visible in AI search results. What […]

SEO Might Be a Waste of Money for Your Business (2025)

Split-screen illustration showing a man frustrated with declining SEO results on the left, and the same man happily recording a short video surrounded by social media and AI icons on the right, symbolizing the shift from traditional SEO to modern marketing strategies.

SEO isn’t the right strategy for every business. If no one is searching for your product or service, investing in SEO won’t deliver results. For businesses with novel or unique offerings, outbound marketing through social media videos typically performs better. However, as AI assistants like ChatGPT change how people find information, a new optimization strategy […]

Top SEO Advice from Google You Should Ignore

Illustration of a person standing at a crossroads holding a laptop, choosing between two signs labeled “Google Advice” and “Real SEO Results.”

Here’s something most SEOs won’t tell you: Google’s official SEO advice often contradicts what actually works. It makes sense when you think about it. Google doesn’t want you doing SEO. They want you to produce content that serves their users. When Google says “just write great content,” they’re not lying—but they’re leaving out the part […]

URL Trick to Rank in Google + ChatGPT

Illustration of a web browser window showing a clear, keyword-rich URL “www.example.com/seo-url-structure” with an upward arrow and bar graph symbolizing improved search rankings.

Here’s what you need to know: keywords in your URL can help you rank in Google, and URL structure matters even more for ChatGPT. But there’s a catch that most SEOs won’t tell you. Despite what Google says publicly, having keywords in your URL helps with ranking. It’s not as powerful as your H1 title […]

Website Content to Rank in ChatGPT in 2025

Illustration of a modern desktop computer displaying a wireframe webpage with sections titled "Best of List," "Comparison," and "FAQ," surrounded by icons representing AI, search, and content strategy in a minimalist office setting.

To rank in ChatGPT and other large language models (LLMs), you need three types of pages on your website: “best of” lists, comparison articles, and comprehensive FAQ pages. ChatGPT searches the internet when users ask for recommendations, and these structured pages are exactly what it looks for when compiling answers. How ChatGPT Uses Website Content […]

What Will Marketers Do in 2027? The Rise of Digital Twins and Context Engineering

A glowing human silhouette faces its digital twin made of circuit patterns, connected by flowing data lines in a futuristic office with faint marketing icons in the background.

Digital marketing agencies as we know them will be obsolete by 2027. In their place, marketers will focus on building and maintaining “digital twins” – AI models trained on a brand’s complete knowledge, voice, and expertise. These twins, powered by context engineering, will generate all marketing content at scale while the business owner provides strategy […]