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How Case Studies Get You Recommended by AI and Search Engines

Open laptop displaying a case study document with charts and a "50%" statistic, set on a wooden desk, with a glowing AI brain icon connecting to Google and ChatGPT logos in the background.

I’ve been doing SEO for 16 years, and until six months ago, I never prioritized case studies. They were nice to have for conversion rate and social media, but they never drove traffic from search engines. That’s changed. Case studies are now among the most effective ways to be recommended by AI platforms like ChatGPT […]

How Local SEO Companies Rip You Off

Illustration of a business storefront on a Google Maps pin next to a trash can filled with flying dollar bills, symbolizing wasted money.

If you’re a local business, your Google Business Profile is probably more important than your website. That’s why paying a company $500 a month to manage it seems like a smart investment. But it’s not. These companies are ripping you off. To be clear, I’m not talking about all local SEO agencies. A good SEO […]

How to Win at Agentic Commerce in 2025

ChatGPT interface displaying product recommendations including shoes, a smartwatch, and earbuds, with a shopping cart icon and PayPal and Shopify logos in the background.

PayPal just announced a partnership with ChatGPT. Agentic commerce has officially begun. Very soon, people will be able to buy products directly through ChatGPT because of this integration. If you have any kind of e-commerce business, this is a major opportunity. Right now, most businesses don’t even know this is happening. The ones who get […]

How Top 10% SMBs Market Themselves

A man smiling while being recorded on a smartphone in a retail store, with TikTok, Instagram, and YouTube logos floating around the screen.

The top 10% of small businesses are marketing completely differently than everyone else. They’re building trust faster, getting more customers, and spending less on ads. The strategy? They put a real person at the front of their business instead of hiding behind a logo. They show up consistently across multiple platforms. And they create content […]

Is Content Quality a Ranking Factor?

A split-screen illustration showing a computer screen with a document and quill icon on the left, and a person clicking a red back arrow from a search results page on the right, symbolizing user behavior and pogo-sticking.

Content quality is not a direct ranking factor in Google’s algorithm. Google doesn’t read your content to grade the quality of your writing. ChatGPT isn’t trying to evaluate your content quality at all. Google measures user behavior as a proxy for quality. The primary signal they track is pogo-sticking (when someone clicks your result, then […]

Make ChatGPT Think Your Content is Fresh

Illustration of a web page labeled “2025” with a calendar icon and pencil, symbolizing updated online content. The ChatGPT logo appears in the background.

ChatGPT is way more likely to cite content published in the last three months, six months, or at least this year. Google also loves fresh content, but ChatGPT really loves it. If you want to be cited by large language models, you need fresh content or at least content that ChatGPT thinks is fresh. Here’s […]

Making Videos is Easier than You Think

A man records a video using a smartphone on a tripod in a cozy home office, with a coffee mug, notepad, and open laptop on the desk.

Video is the easiest form of marketing. Most business owners think video requires too much time, money, or skill. But this is exactly how your competitors feel too, which is why video gives you such an unfair advantage. There’s less competition, and algorithms are pushing video harder than any other content format right now. Why […]

Old SEO Tactics Returning in 2025: NAP Consistency Matters Again

Illustration of a storefront connected to Yelp, Google, Foursquare, and TripAdvisor icons by dotted lines, with a warning symbol next to the TripAdvisor icon indicating inconsistent business information.

NAP consistency is making a comeback. For those unfamiliar, NAP stands for Name, Address, and Phone number. In the early days of local SEO, it was critical that your business information matched exactly across every directory online. Then for years, it became less important. Now in 2025, it matters again—but for different reasons. ChatGPT and […]

Should You Ignore Google for Better Rankings?

Illustration of a person standing at a crossroads with two labeled paths: “Traditional SEO” featuring icons like a magnifying glass and link, and “Authority Building” with icons of a megaphone, handshake, and stars, under a search bar with light shining on the authority path.

Google’s ranking works through three main steps. First, it gathers results based on traditional factors like backlinks and keywords. Then, it uses AI systems to rank those results by which ones will best satisfy users. Finally, it measures how accurately it predicted user satisfaction through behavior signals. Over time, these systems get better at predicting […]

The #1 Site for Ranking in ChatGPT

Illustration of a magnifying glass highlighting a yellow-orange directory website icon among a grid of gray website icons, with the title "The #1 Site for Ranking in ChatGPT" displayed above.

For 90% of industries, there’s one directory website that ChatGPT cites more than any other. It’s not your website. It’s not even your competitors’ websites. When someone asks ChatGPT for a business recommendation, it almost always pulls from directory platforms like Clutch, Yelp, or Justia. These directories generate hundreds of listicles algorithmically—all from the same […]