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Why Human Intelligence Matters More Than Ever in the Age of AI

Glowing white brain surrounded by digital neural pathways on a dark blue circuit-like background.

Shortly after ChatGPT’s release, many believed AI would level the intelligence playing field—that everyone would become equally smart since we all have access to the same powerful tools. But the opposite is happening. As AI systems become more sophisticated, human intelligence isn’t becoming less important—it’s becoming absolutely essential. The most successful people and businesses are […]

How I Get Clients From Video Without Going Viral

Person creating video content at a desk with a webcam and microphone, modest video views on screen, and viewer engagement icons in the background.

I want to share something that might surprise you: 90% of my clients have come from YouTube and TikTok over the past year, even though most of my videos get less than a thousand views. You don’t need to go viral to get customers from video. You just need to understand how to use video […]

Best Strategy for Ranking in LLMs (ChatGPT, Claude, Gemini) in 2025

Illustration of a person standing confidently on a large book labeled "AUTHORITY," surrounded by icons for ChatGPT, Claude, and Gemini, with a digital network background.

Right now, there are about a dozen ways to trick ChatGPT into recommending your business. Hidden prompt injections, spammy press releases, fake top-10 lists posted on obscure social media channels. But here’s the truth: these tricks won’t last. The best long-term strategy for getting recommended by large language models like ChatGPT, Claude, and Gemini is […]

GPT-5 Is Here! What Business Owners Need to Know

Digital illustration of a glowing AI brain connected to data streams and business icons, including charts and graphs, representing AI-driven decision-making in a modern blue-toned interface

OpenAI just released GPT-5, and it represents the biggest leap forward in AI usability since ChatGPT first launched. The most significant change is that you no longer have to manually select between different AI models – GPT-5 automatically chooses the best approach for each task. This means the average user will finally experience the full […]

How Businesses Should Be Using AI in 2025

A man in a suit interacts with a holographic AI assistant at a modern desk, selecting a "Train AI" icon among floating options like "Content" and "Documents" in a sleek, tech-driven office environment.

Most businesses know they could be getting more from AI, but they’re approaching it all wrong. The problem isn’t that AI can’t produce quality content for your business—it’s that most companies aren’t willing to invest the same effort into training AI that they would into training a new employee. Here’s the reality: if you’re willing […]

How to See Your Google Quality Score in 2025

Computer screen displaying Google Search Console with a rising crawl stats graph, surrounded by silhouettes of crawling spiders on abstract web pages.

Google doesn’t publish a direct “quality score” for organic search results, but recent revelations from the Department of Justice antitrust case have shown us how to see whether Google considers your website high quality. The answer lies in your crawl frequency data, which you can access through Google Search Console. After five years of legal […]

How to Use Reddit to Rank in ChatGPT in 2025

Illustration of a laptop displaying a Reddit discussion thread with a floating AI icon resembling ChatGPT beside it, set against a minimal tech-themed background.

Most small businesses need to be on Reddit at this point. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before recommending a specific business. This means that for many prompts, the primary factor determining if your brand gets recommended by ChatGPT is whether you’re present on specific […]

Is GEO Actually Just SEO? The Truth About AI Optimization in 2025

Split-screen image showing a human hand pointing at a Google search on a laptop with the query "Is GEO actually just SEO?" on the left, and a robotic AI hand interacting with a digital interface displaying a complex search query on the right.

Many SEO professionals argue that Generative Engine Optimization (GEO) is just traditional SEO in disguise. After all, when you search in ChatGPT, it uses traditional search engines to find information. So if the underlying search mechanism is the same, why create a new category? The answer is nuanced. While GEO and SEO share the same […]

Does Your Website Have an LLMs.txt File?

A browser window displaying an llms.txt file with headings and bullet points, set against a backdrop of AI icons including a chatbot, knot symbol, and magnifying glass.

Most websites don’t have an LLMs.txt file yet, but that might need to change. This new web standard could become essential for getting large language models like ChatGPT and Claude to properly crawl and understand your website’s content. LLMs.txt is a proposed web standard that helps AI models find your most important content. While major […]

AI Will Replace Google Search Soon

A glowing digital AI brain hovering above a fading Google search bar with a dark, tech-themed background.

Google’s AI mode will replace traditional search results as the default experience within the next few years, fundamentally changing how businesses get found online. While this shift threatens publishers who rely on website traffic, it presents a massive opportunity for businesses selling actual products and services to get more qualified leads through AI-powered recommendations. The […]