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How to See Your Google Quality Score in 2025

Computer screen displaying Google Search Console with a rising crawl stats graph, surrounded by silhouettes of crawling spiders on abstract web pages.

Google doesn’t publish a direct “quality score” for organic search results, but recent revelations from the Department of Justice antitrust case have shown us how to see whether Google considers your website high quality. The answer lies in your crawl frequency data, which you can access through Google Search Console. After five years of legal […]

How to Use Reddit to Rank in ChatGPT in 2025

Illustration of a laptop displaying a Reddit discussion thread with a floating AI icon resembling ChatGPT beside it, set against a minimal tech-themed background.

Most small businesses need to be on Reddit at this point. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before recommending a specific business. This means that for many prompts, the primary factor determining if your brand gets recommended by ChatGPT is whether you’re present on specific […]

Is GEO Actually Just SEO? The Truth About AI Optimization in 2025

Split-screen image showing a human hand pointing at a Google search on a laptop with the query "Is GEO actually just SEO?" on the left, and a robotic AI hand interacting with a digital interface displaying a complex search query on the right.

Many SEO professionals argue that Generative Engine Optimization (GEO) is just traditional SEO in disguise. After all, when you search in ChatGPT, it uses traditional search engines to find information. So if the underlying search mechanism is the same, why create a new category? The answer is nuanced. While GEO and SEO share the same […]

Does Your Website Have an LLMs.txt File?

A browser window displaying an llms.txt file with headings and bullet points, set against a backdrop of AI icons including a chatbot, knot symbol, and magnifying glass.

Most websites don’t have an LLMs.txt file yet, but that might need to change. This new web standard could become essential for getting large language models like ChatGPT and Claude to properly crawl and understand your website’s content. LLMs.txt is a proposed web standard that helps AI models find your most important content. While major […]

AI Will Replace Google Search Soon

A glowing digital AI brain hovering above a fading Google search bar with a dark, tech-themed background.

Google’s AI mode will replace traditional search results as the default experience within the next few years, fundamentally changing how businesses get found online. While this shift threatens publishers who rely on website traffic, it presents a massive opportunity for businesses selling actual products and services to get more qualified leads through AI-powered recommendations. The […]

Best AI Rank Tracking Tool for Tracking LLMs Like ChatGPT in 2026

A digital dashboard showing brand mention graphs and source citation analysis with icons for ChatGPT, Google, Perplexity, Reddit, and YouTube on a glowing tech-blue background.

If you want to rank in large language models like ChatGPT, you need software that tracks the sources these AI platforms use to make recommendations. After testing over a dozen AI ranking tools and speaking with product managers in this rapidly growing space, I can tell you exactly what features matter and which tools actually […]

Gen Z Will Replace Digital Marketing Agencies – And It’s Happening Faster Than You Think

Illustration of a Gen Z digital marketer working on a laptop, surrounded by glowing AI icons, with a pixelated office background fading away.

Traditional digital marketing agencies are facing their biggest existential threat yet. As AI transforms how businesses are discovered online and how marketing gets done, a new generation of tech-native entrepreneurs is building agencies from the ground up with artificial intelligence at their core. This isn’t just another industry trend. Based on current market dynamics, most […]

Google Search is Changing Fast in 2025: What Business Owners Need to Know

Illustrated search bar transforming into a quality content card with trust and engagement icons, symbolizing changes in Google Search rankings in 2025.

Google search results are changing faster than ever, and it’s not just about AI. Google’s June 2025 core algorithm update has fundamentally shifted how pages rank, with changes continuing to ripple through search results weeks after the initial rollout. The biggest trend? Pages loaded with keyword-optimized text are losing rankings, while quality content and strong […]

Are Automations Still a Waste of Time in 2025?

Illustration of a laptop on a desk showing an AI interface that turns a simple prompt into an automation flow, with a clock and plant in the background.

A few months ago, I made a video explaining why I think most business automations are a waste of time. My main point was that people spend more time setting up automations than they actually save. That’s still true for complex automation platforms like n8n and Make.com. But Google just released Opal, and it’s completely […]

90% of Digital Marketing Can Be Done by AI – But There’s a Catch

Robotic arms managing marketing icons on a digital control panel while a human hand adjusts a large dial labeled "Brand Strategy" in a modern office setting.

90% of digital marketing can already be automated with AI. The hands-on work that digital marketers performed just three years ago – content creation, campaign optimization, data analysis – can now be handled by artificial intelligence and automation tools. But here’s what most people miss: while the technology exists, implementing it effectively remains incredibly difficult. […]