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Which Businesses Will Win in 2026? The Small Business Advantage
There’s never been a better time to be a small business owner. While this might sound counterintuitive given all the uncertainty around AI and changing

How to Keep Up with AI Optimization in 2025
The AI optimization industry is officially here, and if you haven’t been paying attention, now is the time to jump on board. Over the last

How Businesses are Tricking ChatGPT into Recommendations (2025)
Business owners have discovered a surprisingly simple way to manipulate ChatGPT into recommending their services: hiding invisible instructions directly on their websites. These “prompt injection”

AI Automations Are a Waste of Time: Why AI Workflows Beat Complex Automation
AI automations are mostly a huge waste of time. That’s not just an opinion—it’s the reality for most businesses trying to automate complex processes with

The Best AI Use Case for Small Business Marketing in 2025
If you’re a small business owner who’s tried using AI for marketing and thought “this is terrible,” you’re absolutely right. Most AI output is genuinely

Don’t Spend a Dollar on Marketing Before Doing This
I’ve seen too many small business owners waste thousands of dollars on marketing campaigns that generate zero leads. The problem isn’t usually the ads themselves—it’s