Blog

Using Google Search Console to Refresh Old Pages
If you have a website that’s at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO

What ChatGPT Says When People Ask About You
People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more.

Why ChatGPT Traffic Converts at 23x
Traffic from ChatGPT converts at 23 times the rate of Google traffic. Ahrefs discovered this by analyzing traffic to their own website. Other studies show

Why Discovery Engines are The Future
The internet is moving away from search engines and towards discovery engines. This shift changes how customers find your business online. Search engines require users

Keyword Research is Overrated: A Better SEO Strategy for 2025
If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But

3 Marketing Tactics That Work Dangerously Well in 2025
Three digital marketing tactics are so effective right now that they might fundamentally change how the internet works. These methods – AI-powered cold email, short-form