Blog

A professional man in a suit reviewing a document while sitting at a modern office desk, with a laptop displaying a chatbot interface and a digital AI icon on a screen in the background.

Is AI Use Being Normalized? The Future of AI in the Workplace

December 6, 2025 No Comments

AI use in the workplace is becoming normalized, but the conversation is shifting. A year ago, getting caught using ChatGPT to draft an email felt

Split-screen digital illustration showing a user browsing traditional Google search results on the left and interacting with a ChatGPT interface recommending a product with a 'Visit Site' button on the right.

Why ChatGPT Traffic Converts at 23x the Rate of Google Search

December 3, 2025 No Comments

Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website.

Illustration of a robotic hand pointing at a highlighted webpage on a computer screen, featuring a comparison table and star ratings, with the text "Ranking in ChatGPT: What Actually Works in 2024" at the top.

Ranking in ChatGPT: What Actually Works

December 2, 2025 No Comments

Getting recommended by ChatGPT isn’t as hard as recent studies make it seem. While data shows that 67% of ChatGPT’s citations come from “unreachable” sources

Illustration of a man placing a video icon on a conveyor belt labeled "AI," where a robotic arm transforms it into icons for LinkedIn, Reddit, Twitter, Instagram, and a document, symbolizing content repurposing.

How to Build a Content Machine

December 1, 2025 No Comments

A content machine takes one low-effort input and turns it into multiple high-quality pieces of content. You record a short video or share your expertise

A side-by-side comparison showing a traditional SEO search results page on the left with blue links, and an AI chatbot interface on the right displaying a conversational answer with citations. A central search bar connects both sides, illustrating unified search strategy.

Can Your SEO Agency Do GEO?

November 29, 2025 No Comments

You don’t need a separate agency for AI optimization. If your current SEO agency is telling you they can’t handle GEO (Generative Engine Optimization), that’s

Illustration of three web browser windows labeled Pricing, Comparison, and Calculator, each displaying simplified content elements like dollar signs, checkmarks, and number input fields, representing popular blog content types.

Blog Content is Not Dead

November 28, 2025 No Comments

Blog content is not dead. Certain types of blog posts are actually getting more traffic from search engines right now than they were in 2023.