Blog
Website Content to Rank in ChatGPT in 2025
To rank in ChatGPT and other large language models (LLMs), you need three types of pages on your website: “best of” lists, comparison articles, and
What Will Marketers Do in 2027? The Rise of Digital Twins and Context Engineering
Digital marketing agencies as we know them will be obsolete by 2027. In their place, marketers will focus on building and maintaining “digital twins” –
When Will AI Ranking Matter More Than SEO?
The short answer: AI recommendations are already more valuable than traditional search traffic for many businesses, and by mid-2026, AI-driven traffic will likely surpass traditional
Why AI Optimization Communities Are Essential in 2025
I’m writing this from Ottawa, where I’m meeting with some of the smartest SEO and AI optimization practitioners I know. I didn’t get invited here
What is Parasite SEO?
Parasite SEO is posting content to a website with more authority than yours to rank for competitive terms you couldn’t normally rank for on your
Is Prompt Engineering Still a Skill We Need in 2025?
Yes, prompt engineering is still essential—and it’s becoming more important as AI models get smarter. While basic questions work with simple prompts, complex tasks that