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Why ChatGPT Can’t Explain Its Own Recommendations
When you ask ChatGPT why it recommended your competitor instead of you, the response you get isn’t some secret peek behind the curtain. It’s just

How to Influence AI Citations: The Only GEO Tactics That Actually Work
If you want your company or brand to be recommended by large language models, you need to track the pages and websites they cite. That’s

Claude 4.5 Opus vs Gemini 3 vs ChatGPT: Which AI is Best for Work?
Anthropic recently released Claude 4.5 Opus, and it’s changed how we use AI at our agency. Here’s the short version: Claude 4.5 Opus is best

ChatGPT Shopping Research vs Google AI Shopping: Which is Better?
OpenAI and Google are both trying to create the best AI shopping experience. They’ve taken very different approaches. ChatGPT’s Shopping Research offers a deep, conversational

Do Businesses Need to Use AI? Why You Can’t Ignore It Any Longer
Yes, businesses need to use AI. What was once optional has become a necessity. The release of Google’s Gemini 3 and Nano Banana Pro represents

AI Generalists Will Replace Specialists in 2026
AI has officially killed the typical specialist. If you do one thing well, you now have to be really good at it to outperform AI.