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Why Your Competitors Don’t Invest in AEO: Can You Track Conversions from ChatGPT?
As people are starting to use large language models like ChatGPT to find businesses, marketers are realizing that tracking results is much harder than it
Gemini 3: The New Most Powerful Model?
Google’s Gemini 3.0 represents a significant leap forward in AI capabilities. Based on leaked benchmarks and the official model card, this model outperforms its predecessor
Is AI Use Being Normalized? The Future of AI in the Workplace
AI use in the workplace is becoming normalized, but the conversation is shifting. A year ago, getting caught using ChatGPT to draft an email felt
Why ChatGPT Traffic Converts at 23x the Rate of Google Search
Traffic from ChatGPT converts at 23 times the rate of traffic from Google. That’s what Ahrefs found when they analyzed visitors to their own website.
Ranking in ChatGPT: What Actually Works
Getting recommended by ChatGPT isn’t as hard as recent studies make it seem. While data shows that 67% of ChatGPT’s citations come from “unreachable” sources
How to Build a Content Machine
A content machine takes one low-effort input and turns it into multiple high-quality pieces of content. You record a short video or share your expertise