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Keyword Research is Overrated: A Better SEO Strategy for 2025
If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But
3 Marketing Tactics That Work Dangerously Well in 2025
Three digital marketing tactics are so effective right now that they might fundamentally change how the internet works. These methods – AI-powered cold email, short-form
Meta Announces Plan to Use Your AI Conversations for Targeted Advertising
Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This
Most Organic Social Media is a Waste
You should not pay an agency to handle your organic social media entirely. This isn’t just opinion. The data is clear: generic, outsourced social posts
Reddit Traffic from ChatGPT Dropped: What You Need to Know
In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source
SEO Might Be a Waste of Money for Your Business (2025)
SEO isn’t the right strategy for every business. If no one is searching for your product or service, investing in SEO won’t deliver results. For