Make ChatGPT Think Your Content is Fresh
ChatGPT is way more likely to cite content published in the last three months, six months, or at least this year. Google also loves fresh content, but ChatGPT really loves it. If you want to be cited by large language models, you need fresh content or at least content that ChatGPT thinks is fresh. Here’s […]
The #1 Site for Ranking in ChatGPT
For 90% of industries, there’s one directory website that ChatGPT cites more than any other. It’s not your website. It’s not even your competitors’ websites. When someone asks ChatGPT for a business recommendation, it almost always pulls from directory platforms like Clutch, Yelp, or Justia. These directories generate hundreds of listicles algorithmically—all from the same […]
Top 3 Tips for Ranking in LLMs
The way people find businesses is changing. AI is doing the research for us now. The better these AI systems get, the more we’ll trust their recommendations. The key for any brand looking to be found online is simple: be as noisy as possible. Here are the three highest leverage activities to get found by […]
What ChatGPT Says When People Ask About You
People are asking ChatGPT about you. They’re hearing about your brand or business, and instead of Googling you, they’re going to ChatGPT to learn more. Nine times out of ten, they’ll believe whatever ChatGPT tells them. The good news? Right now it’s incredibly easy to influence what ChatGPT says when people ask about you. I’m […]
Meta Announces Plan to Use Your AI Conversations for Targeted Advertising
Meta announced in early October 2025 that starting December 16, they’ll use your conversations with their AI to target advertisements on Facebook and Instagram. This includes data collected through Meta’s AI chat features across WhatsApp, Messenger, Instagram, and notably, their Ray-Ban Meta smart glasses. If you’re outside the EU, UK, or South Korea, there’s no […]
Reddit Traffic from ChatGPT Dropped: What You Need to Know
In mid-September 2025, ChatGPT significantly reduced its citations to Reddit, cutting traffic by approximately 50%. Despite this dramatic drop, Reddit remains the most cited source by ChatGPT across most industries. This shift reveals how volatile large language model citation patterns remain and what businesses need to do to stay visible in AI search results. What […]
URL Trick to Rank in Google + ChatGPT
Here’s what you need to know: keywords in your URL can help you rank in Google, and URL structure matters even more for ChatGPT. But there’s a catch that most SEOs won’t tell you. Despite what Google says publicly, having keywords in your URL helps with ranking. It’s not as powerful as your H1 title […]
When Will AI Ranking Matter More Than SEO?
The short answer: AI recommendations are already more valuable than traditional search traffic for many businesses, even though AI still sends websites far less traffic than traditional search. But the real inflection point isn’t about total traffic volume. It’s about when AI referrals become more valuable than search engine clicks. That crossover is projected to […]
Why AI Optimization Communities Are Essential in 2025
I’m writing this from Ottawa, where I’m meeting with some of the smartest SEO and AI optimization practitioners I know. I didn’t get invited here because I paid for a course or attended a conference. I’m here because I’m part of a community of people who are actually doing this work – running experiments, comparing […]
Is Prompt Engineering Still a Skill We Need in 2025?
Yes, prompt engineering is still essential—and it’s becoming more important as AI models get smarter. While basic questions work with simple prompts, complex tasks that produce professional-quality output require skilled prompting. The better the models get, the higher the skill ceiling becomes for what you can achieve with well-crafted prompts. When Prompt Engineering Seemed Like […]