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What is Parasite SEO?

Illustration of a small orange figure holding a "Top Rankings" flag, standing on the shoulder of a larger glowing yellow figure representing major platforms like LinkedIn, Reddit, and YouTube, with a search engine results page in the background.

Parasite SEO is posting content to a website with more authority than yours to rank for competitive terms you couldn’t normally rank for on your own site. Instead of building your domain’s authority from scratch, you borrow ranking power from established platforms like Medium, LinkedIn, or Reddit. The strategy is straightforward: publish keyword-optimized content on […]

Why People Are Saying Blogs Are Dead in 2025

Illustration showing a traditional blog page disintegrating into pixels on the left, while a chatbot interface with a smiling robot icon emerges on the right, representing the shift from blogging to AI-generated content.

Blogs aren’t dead. They’re just not working the way they used to. When you search for information on Google now, you’ll often see an AI-generated answer at the top of the page. Studies predict an 18-64% decline in organic clicks once Google’s AI features fully roll out. For websites that depend on traffic to make […]

Why SEOs Are Disagreeing More Than Ever in 2025

Split-screen illustration showing SEO experts in discussion on the left and a search engine with an AI-generated answer box on the right.

If you’ve talked to multiple SEO professionals recently, you’ve probably noticed something: they don’t always agree. In fact, they might give you completely different advice about the same problem. This isn’t because some SEOs are incompetent. The reality is that SEO has become more complex and opaque over the past few years. Google’s algorithm updates […]

Why Your Website Isn’t Ranking in Google (And How to Fix It)

Illustration of a laptop showing a Google search for “window tint near me,” with a magnifying glass highlighting the top search result on the screen.

Nearly every business makes the same fundamental mistake with their website—one that directly prevents them from ranking in Google search. The issue isn’t technical SEO or backlinks. It’s simpler and more common: businesses create pages based on what they do instead of what people actually search for. When you get this wrong, you’re disqualifying yourself […]

Optimizing a Google Business Profile: The Complete Guide for Higher Local Rankings

Illustration of a computer screen showing a highlighted Google business listing next to a magnifying glass over a map with a red location pin.

A well-optimized Google Business Profile can dramatically increase your local visibility and bring in more customers. After optimizing over a thousand business profiles, I’ve seen businesses jump from page three to the top of local search results by following the right strategies. The most impactful optimizations focus on your business name, primary category, and review […]

How I Get Clients From Video Without Going Viral

Person creating video content at a desk with a webcam and microphone, modest video views on screen, and viewer engagement icons in the background.

I want to share something that might surprise you: 90% of my clients have come from YouTube and TikTok over the past year, even though most of my videos get less than a thousand views. You don’t need to go viral to get customers from video. You just need to understand how to use video […]

Best Strategy for Ranking in LLMs (ChatGPT, Claude, Gemini) in 2025

Illustration of a person standing confidently on a large book labeled "AUTHORITY," surrounded by icons for ChatGPT, Claude, and Gemini, with a digital network background.

Right now, there are about a dozen ways to trick ChatGPT into recommending your business. Hidden prompt injections, spammy press releases, fake top-10 lists posted on obscure social media channels. But here’s the truth: these tricks won’t last. The best long-term strategy for getting recommended by large language models like ChatGPT, Claude, and Gemini is […]

How to See Your Google Quality Score in 2025

Computer screen displaying Google Search Console with a rising crawl stats graph, surrounded by silhouettes of crawling spiders on abstract web pages.

Google doesn’t publish a direct “quality score” for organic search results, but recent revelations from the Department of Justice antitrust case have shown us how to see whether Google considers your website high quality. The answer lies in your crawl frequency data, which you can access through Google Search Console. After five years of legal […]

How to Use Reddit to Rank in ChatGPT in 2025

Illustration of a laptop displaying a Reddit discussion thread with a floating AI icon resembling ChatGPT beside it, set against a minimal tech-themed background.

Most small businesses need to be on Reddit at this point. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before recommending a specific business. This means that for many prompts, the primary factor determining if your brand gets recommended by ChatGPT is whether you’re present on specific […]

Does Your Website Have an LLMs.txt File?

A browser window displaying an llms.txt file with headings and bullet points, set against a backdrop of AI icons including a chatbot, knot symbol, and magnifying glass.

Most websites don’t have an LLMs.txt file yet, but that might need to change. This new web standard could become essential for getting large language models like ChatGPT and Claude to properly crawl and understand your website’s content. LLMs.txt is a proposed web standard that helps AI models find your most important content. While major […]