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How Local SEO Companies Rip You Off

Illustration of a business storefront on a Google Maps pin next to a trash can filled with flying dollar bills, symbolizing wasted money.

If you’re a local business, your Google Business Profile is probably more important than your website. That’s why paying a company $500 a month to manage it seems like a smart investment. But it’s not. These companies are ripping you off. To be clear, I’m not talking about all local SEO agencies. A good SEO […]

How to Win at Agentic Commerce in 2025

ChatGPT interface displaying product recommendations including shoes, a smartwatch, and earbuds, with a shopping cart icon and PayPal and Shopify logos in the background.

PayPal just announced a partnership with ChatGPT. Agentic commerce has officially begun. Very soon, people will be able to buy products directly through ChatGPT because of this integration. If you have any kind of e-commerce business, this is a major opportunity. Right now, most businesses don’t even know this is happening. The ones who get […]

How Top 10% SMBs Market Themselves

A man smiling while being recorded on a smartphone in a retail store, with TikTok, Instagram, and YouTube logos floating around the screen.

The top 10% of small businesses are marketing completely differently than everyone else. They’re building trust faster, getting more customers, and spending less on ads. The strategy? They put a real person at the front of their business instead of hiding behind a logo. They show up consistently across multiple platforms. And they create content […]

Is Content Quality a Ranking Factor?

A split-screen illustration showing a computer screen with a document and quill icon on the left, and a person clicking a red back arrow from a search results page on the right, symbolizing user behavior and pogo-sticking.

Content quality is not a direct ranking factor in Google’s algorithm. Google doesn’t read your content to grade the quality of your writing. ChatGPT isn’t trying to evaluate your content quality at all. Google measures user behavior as a proxy for quality. The primary signal they track is pogo-sticking (when someone clicks your result, then […]

Making Videos is Easier than You Think

A man records a video using a smartphone on a tripod in a cozy home office, with a coffee mug, notepad, and open laptop on the desk.

Video is the easiest form of marketing. Most business owners think video requires too much time, money, or skill. But this is exactly how your competitors feel too, which is why video gives you such an unfair advantage. There’s less competition, and algorithms are pushing video harder than any other content format right now. Why […]

Old SEO Tactics Returning in 2025: NAP Consistency Matters Again

Illustration of a storefront connected to Yelp, Google, Foursquare, and TripAdvisor icons by dotted lines, with a warning symbol next to the TripAdvisor icon indicating inconsistent business information.

NAP consistency is making a comeback. For those unfamiliar, NAP stands for Name, Address, and Phone number. In the early days of local SEO, it was critical that your business information matched exactly across every directory online. Then for years, it became less important. Now in 2025, it matters again—but for different reasons. ChatGPT and […]

Should You Ignore Google for Better Rankings?

Illustration of a person standing at a crossroads with two labeled paths: “Traditional SEO” featuring icons like a magnifying glass and link, and “Authority Building” with icons of a megaphone, handshake, and stars, under a search bar with light shining on the authority path.

Google’s ranking works through three main steps. First, it gathers results based on traditional factors like backlinks and keywords. Then, it uses AI systems to rank those results by which ones will best satisfy users. Finally, it measures how accurately it predicted user satisfaction through behavior signals. Over time, these systems get better at predicting […]

Using Google Search Console to Refresh Old Pages

Illustration of a computer screen displaying Google Search Console with a data table showing search queries, clicks, impressions, and CTR. One row is highlighted in red with a magnifying glass over a high-impression, low-click query.

If you have a website that’s at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO gold mine. This is the first thing we do when we start working with a new client. The strategy is simple. Use Google Search Console to find pages that are […]

Why Discovery Engines are The Future

A hand holding a smartphone with glowing content cards—text, video, and image icons—floating above the screen, set against a blurred background featuring faint logos of TikTok, YouTube, and Google.

The internet is moving away from search engines and towards discovery engines. This shift changes how customers find your business online. Search engines require users to type in a query. Discovery engines push content to users based on algorithms that analyze their interests, search history, and behavior. Instead of waiting for someone to search for […]

Keyword Research is Overrated: A Better SEO Strategy for 2025

Split-screen illustration showing a cluttered desk with keyword tools and question marks on the left, and a clean computer screen displaying Google Search Console data with a magnifying glass highlighting impressions on the right.

If you have a website and you’re doing SEO, you should not start with keyword research. I know that goes against conventional SEO wisdom. But after 17 years doing this work, I can tell you that keyword research has two critical limitations that make it the wrong starting point for most established websites. There’s a […]