When Will AI Agents Go Mainstream?

Illustration of an apartment building at dusk, people relaxing at home as orange threads run from their phones to shops

AI agents changed how we work in 2026, but not how most people use the internet. Here’s why I think that changes in 2027, and how to get your website ready.

Does ChatGPT Traffic Matter in 2026?

Flat illustration of a desk with a laptop showing a website traffic dashboard beside a phone open to an AI chat

Does ChatGPT traffic matter? In a study of 100 sites, ChatGPT sent under 1% of the visits Google organic search did. Here’s why that’s fine, and what to track.