What Company Data Should You Share With AI?
If you’re using AI for work, you need to give it context about your business. All the major platforms understand this. ChatGPT, Claude, and Gemini have all made it easy to connect things like Google Drive. But there’s a problem I keep seeing. At least once a week, someone tells me they’ve connected Google Drive […]
Why ChatGPT Can’t Explain Its Own Recommendations
When you ask ChatGPT why it recommended your competitor instead of you, the response you get isn’t some secret peek behind the curtain. It’s just a summary of generic marketing advice that already exists online. ChatGPT doesn’t have any special insight into how it works. At least once a week, someone sends me a conversation […]
How to Influence AI Citations: The Only GEO Tactics That Actually Work
If you want your company or brand to be recommended by large language models, you need to track the pages and websites they cite. That’s the entire game right now. When someone asks ChatGPT or Perplexity for a recommendation, those AI models search the web and read pages before giving their answer. If the pages […]
Claude 4.5 Opus vs Gemini 3 vs ChatGPT: Which AI is Best for Work?
Anthropic recently released Claude 4.5 Opus, and it’s changed how we use AI at our agency. Here’s the short version: Claude 4.5 Opus is best for complex analysis and strategy when you’re providing the context. Gemini 3 is best for research and retrieving information from the internet. Claude 4.5 Sonnet is best for natural writing […]
ChatGPT Shopping Research vs Google AI Shopping: Which is Better?
OpenAI and Google are both trying to create the best AI shopping experience. They’ve taken very different approaches. ChatGPT’s Shopping Research offers a deep, conversational process for complex purchases. Google’s AI Shopping prioritizes speed and reliability. For most users, Google will deliver a better experience because it has the better algorithm. ChatGPT’s search logic is […]
Do Businesses Need to Use AI? Why You Can’t Ignore It Any Longer
Yes, businesses need to use AI. What was once optional has become a necessity. The release of Google’s Gemini 3 and Nano Banana Pro represents the biggest leap forward in AI since ChatGPT launched, and it immediately changes how businesses work, compete, and find customers. Companies that ignore AI are now operating at a serious […]
AI Generalists Will Replace Specialists in 2026
AI has officially killed the typical specialist. If you do one thing well, you now have to be really good at it to outperform AI. Modern AI models can draft marketing copy, generate web layouts, and write code in minutes. The work that once took a specialist days now takes AI hours. Unless you’re among […]
Will AI Slop Kill Content Marketing? Will AI Replace Content Creators?
AI won’t replace content marketers or creators. But content creators who use AI effectively will replace those who don’t. The fear that your content will be lost in an ocean of AI-generated material misses what’s actually happening: algorithms are getting better at surfacing high-quality content, and AI tools are making it easier than ever to […]
Google Ads in AI Mode: What It Means for Advertisers
Google has started showing ads in its AI results. If you’ve been paying attention, you knew this was coming. Google’s AI Mode will likely replace traditional search results over time. The question was never if Google would put ads in AI Mode, but how they would do it. The good news: they’re doing it the […]
Why Your Competitors Don’t Invest in AEO: Can You Track Conversions from ChatGPT?
Most businesses don’t invest in Answer Engine Optimization (AEO) because they can’t track conversions from ChatGPT and other large language models the same way they track traditional SEO. When someone finds your business through ChatGPT, you typically won’t know what they typed into the AI or even that they came from ChatGPT at all. This […]